Assistant Manager, Card Usage Marketing & Digital (Bank)

KOS International Limited; Hong Kong; On-site; HKD 360,000 - 480,000; Full time

Job summary

KOS International Limited, on behalf of a well-established Hong Kong retail bank, is recruiting an Assistant Manager for Card Usage Marketing & Digital Project team. You will formulate and develop card usage programs to grow the card business and strengthen customer loyalty.

You will liaise with vendors and card associations, launch digital reward platform projects and campaigns, and manage the marketing budget while analyzing customer spending behavior to forecast business trends and

Qualifications

• Degree holder in Marketing, Business Administration, Communication or related disciplines.

Responsibilities

• Formulate and develop card usage programs to grow the card business.
• Participate in new card usage initiatives to enhance spending and loyalty.
• Liaise with vendors for privileged spending offers and with card associations to increase penetration and retention.
• Launch digital card reward platform projects and card marketing campaigns to drive online business.
• Manage marketing budget and conduct business forecasts by analyzing customer spending behavior.

Skills

Card usage in banking

Digital project management

Card marketing

English & Chinese (bilingual)

Education

Bachelor degree in Marketing/Business/related

Job description

• Develop card usage plans and drive card spending
• Sound marketing and digital enhancement strategy
• Excellent career advancement

About the company

Our client is a well-established retail bank with extensive branch networks in Hong Kong. To cope with the recent expansion, they are now looking for an Assistant Manager for their Card Usage Marketing & Digital Project team.

About the role

Reporting to the Team Head, you will formulate and develop card usage programs to achieve the growth of card business. You have to participate in new initiatives in card usage to enhance card spending and increase customer loyalty. You are required to liaise with vendors for privileged spending offer and to work closely with card associations to increase card penetration and customer retention. You will launch digital card reward platform projects and card marketing campaigns to drive online business. In addition, you need to manage marketing budget and conduct business forecast by analyzing customer spending behavior effectively.

The successful applicant

To qualify, the successful individual must possess:

• Degree holder in Marketing, Business Administration, Communication or related disciplines.
• Minimum 3 years of experience in card usage in retail banks with good card product knowledge required.
• Solid knowledge in managing digital project and card marketing is essential.
• Strong business sense, analytical mind and able to work independently.
• Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).