Assistant Manager, Card Usage & Retention

Dah Sing Financial Group; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Dah Sing Financial Group is seeking a results-driven Marketing professional to lead end-to-end credit card marketing initiatives in Hong Kong. You will design usage campaigns, loyalty platform enhancements, and retention strategies to drive growth and deepen customer engagement.

The role requires strong analytical capabilities, budget management, and the ability to work effectively with internal teams and external partners.

Qualifications

• Bachelor’s degree holder, preferably in Business Administration or Marketing.
• 3–4 years of marketing experience in retail banking, focused on credit card products.
• Experience in product management of credit card products or Card Associations collaboration is a plus.
• Strong analytical skills with budget management.
• Fluent in English and Chinese.

Responsibilities

• Drive credit card marketing programs end-to-end to grow portfolio.
• Formulate usage campaigns and loyalty platform strategies.
• Implement retention and engagement initiatives.
• Collaborate with agencies to create marketing collateral and update content.
• Monitor campaigns and report KPIs for optimization.
• Manage marketing budget, forecasting, and invoicing.

Skills

Marketing

Retail Banking

Budget Management

English & Chinese

Stakeholder Collaboration

Education

Bachelor’s degree in Business Administration or Marketing

Job description

Drive credit card portfolio growth through the end-to-end design and execution of high-impact marketing campaigns, usage programs, and loyalty platform enhancements.

Main Responsibilities:

Drive Spending & Usage: Formulate and execute end-to-end credit card usage marketing programs and reward platform strategies to achieve business targets.

Retention & Engagement: Implement targeted spending stimulation programs and retention strategies to boost customer engagement and loyalty.

Reward Platform Enhancement: Support the continuous enhancement of reward platform and digital features to adapt to evolving market trends and elevate the overall customer journey.

Collateral & Content Management: Partner with advertising agencies to develop high-quality marketing collateral. Oversee digital content updates and maintain the reward platform content for an optimal user experience.

Cross-Functional Collaboration: Work closely with internal and external stakeholders, partners, and vendors to ensure smooth, compliant, and seamless deployment of marketing programs.

Performance Tracking: Monitor, analyze, and report on campaign performance against KPIs to deliver data-driven insights for program optimization.

Budget and Expense Management: Manage the marketing budget efficiently including forecasting, expense tracking and timely invoice settlement.

To meet the challenge, you should have the following qualifications and attributes:

Bachelor’s degree holder, preferably in Business Administration or Marketing

Minimum 3 to 4 years of marketing experience in retail banking, with a focus on credit card products

Experience in product management of credit card products, project management, or collaboration with Card Associations will be an advantage

Strong analytical skills with keen attention to numerical details and budget management

Excellent time management and interpersonal skills, with a proven ability to work both independently and as a collaborative team player

Good command of both written and spoken English and Chinese

Please note that only shortlisted candidates will be notified.