(Senior) Marketing Manager (Credit card)

Bank of China (Hong Kong); Hong Kong; Vor Ort; HKD 900.000 - 1.200.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Life insurance

Allowances

Zusammenfassung

Bank of China (Hong Kong) seeks an accomplished marketing professional to lead credit card market programs from concept to execution. You will liaise with merchants, design mechanics, coordinate internal teams and manage communications, aiming to drive card sales, mobile payments and active card uptake.

The role demands strong business sense, project management, and analytical skills, plus fluency in Chinese and English, with a focus on timely delivery and comprehensive post-program evaluation.

Qualifikationen

• Strong business acumen with excellent project management, problem solving, communication and analytical skills.
• Be creative, flexible, well-organized, detailed minded to get the job done under the tight timeline.
• Applicants must be proficient in spoken and written Chinese (including Putonghua) and English, and be competent in MS Office applications.

Aufgaben

• Devise credit card spending stimulation and merchant promotion strategies for different segments to drive credit card sales, mobile payment penetration and active card penetration.
• Be accountable for end-to-end execution of market programs, including merchant liaison, mechanics design, proposals, internal coordination, offer fulfillment, marketing communications, and post-program evaluations.
• Closely monitor business performance and propose catch-up plans and actions.
• Develop and maintain strong network and rapport with business partners.
• Collaborate with internal departments to ensure programs run smoothly and maximize use of the Bank’s communication channels.
• Handle customer enquiries and fulfillment related to marketing programs.
• Manage and monitor budget of marketing programs, and handle payment settlement with vendors and finance department.

Kenntnisse

Project management

Communication skills

Analytical skills

Problem solving

Budget management

Ausbildung

Bachelor's degree in Communications Marketing or related disciplines

Jobbeschreibung

• Devise credit card spending stimulation and merchant promotion strategies and plans for different segments to drive credit card sales, mobile payment penetration and active card penetration that are in line with the business targets.
• Be accountable for the end-to-end execution of the market programs, from merchant liaison, mechanics design, proposals preparation, liaison with internal departments, offer fulfillment, marketing communication development (eg promotional eDM and SMS, mobile app and social media, POSM, advertisement, internal staff communications), and post-program evaluations etc.
• Closely monitor business performance and propose catch-up plans and actions whenever appropriate
• Develop and maintain strong network and rapport with business partners
• Collaborate with different internal departments including Corporate Communication, Segment, Legal and Compliance, IT, Customer services, etc. to ensure the programs will be carried out smoothly and maximize the use of the Bank’s communication channels to optimize business results
• Handle customer enquiries and fulfillment related to marketing programs
• Manage and monitor budget of marketing programs, and handle payment settlement with vendors and finance department

Responsibilities

• Devise credit card spending stimulation and merchant promotion strategies and plans for different segments to drive credit card sales, mobile payment penetration and active card penetration that are in line with the business targets.
• Be accountable for the end-to-end execution of the market programs, from merchant liaison, mechanics design, proposals preparation, liaison with internal departments, offer fulfillment, marketing communication development (eg promotional eDM and SMS, mobile app and social media, POSM, advertisement, internal staff communications), and post-program evaluations etc.
• Closely monitor business performance and propose catch-up plans and actions whenever appropriate
• Develop and maintain strong network and rapport with business partners
• Collaborate with different internal departments including Corporate Communication, Segment, Legal and Compliance, IT, Customer services, etc. to ensure the programs will be carried out smoothly and maximize the use of the Bank’s communication channels to optimize business results
• Handle customer enquiries and fulfillment related to marketing programs
• Manage and monitor budget of marketing programs, and handle payment settlement with vendors and finance department

Requirements

• Degree holder in communications marketing or other related disciplines
• More than 6 years of marketing experience, previous exposure in credit card business would be an advantage
• Strong business acumen with excellent project management, problem solving, communication and analytical skills
• Be creative, flexible, well-organized, detailed minded to get the job done under the tight timeline
• Applicants for the above position must be proficient in spoken and written Chinese (including Putonghua) and English, and be competent in MS Office applications.
• Candidates with 10-15 years experience will be considered as Senior Manager

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates.

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt._CW1