Marketing Associate

HSO Hong Kong Limited; Hong Kong Island; On-site; HKD 180,000 - 320,000; Full time

Job summary

HSO Hong Kong Limited is seeking a driven Marketing Associate to support our SaaS software and IT consulting business in Hong Kong. You will work with sales, consulting, and global teams to drive brand awareness, demand generation and customer engagement in the local market.

This role focuses on planning and executing marketing campaigns across digital channels, events and partner programs, while maintaining CRM data and marketing automation to track KPIs and ROI.

Qualifications

• 2–5 years of experience in B2B marketing (SaaS/IT)
• Strong digital marketing knowledge and performance metrics
• Experience in demand generation and lead generation
• Experience with CRM/marketing tools
• Ability to work in a global/matrix organization
• Excellent communication in English and Cantonese; Mandarin is a plus

Responsibilities

• Plan and support execution of marketing campaigns across digital, events, and partner channels
• Manage and optimize digital marketing activities (email, social media, SEO/SEM, LP, webinars)
• Coordinate local events, seminars, and industry conferences
• Develop and localize marketing content (presentations, case studies, website copy)
• Work with sales teams to drive lead generation and pipeline development
• Track and report on campaign performance and KPIs
• Maintain CRM and marketing automation tools
• Collaborate with global teams to align brand messaging and strategy
• Track performance with a strong ROI mindset

Tools

CRM/Marketing automation

Job description

As part of our continued growth in Asia, HSO Hong Kong is seeking a driven and creative Marketing Associate to support our growing SaaS software and IT consulting business in Hong Kong. This role is ideal for someone who thrives in a fast-paced, B2B technology environment and wants to build hands-on experience across digital marketing, campaigns, and go-to-market execution. You will work closely with sales, consulting, and global marketing teams to drive brand awareness, lead generation, and customer engagement in the Hong Kong market.

Key responsibilities

Plan and support execution of marketing campaigns across digital, events, and partner channels

Manage and optimize digital marketing activities (email, social media, SEO/SEM, LP, webinars)

Coordinate local events, seminars, and industry conferences

Develop and localize marketing content (presentations, case studies, website copy)

Work with sales teams to drive lead generation and pipeline development

Track and report on campaign performance and KPIs

Maintain CRM and marketing automation tools (e.g., leads, contacts, campaign tracking)

Collaborate with global teams to align brand messaging and strategy

Track performance with a strong ROI mindset

About you

2-5 years of experience in B2B marketing, preferably in SaaS or IT consulting

Strong understanding of digital marketing channels, tools, and performance metrics

Experience in demand generation, campaign execution, and lead generation

Proven track record of contributing to pipeline growth and revenue impact

Excellent communication skills in English and Cantonese; Mandarin is a plus

Strong project management skills with the ability to handle multiple priorities and deadlines

Proactive, detail-oriented, and highly collaborative mindset

Experience with CRM/marketing tools

Familiarity with enterprise software, cloud, or AI solutions

Experience working in a global or matrix organization

About us

HSO is a leading global Microsoft Solutions Partner specializing in Business Applications, Azure, Data & AI, and Digital Transformation. With more than 2,500 professionals across over 30 countries, we help organizations transform their businesses through innovative Microsoft technologies.

Work for one of Microsoft's leading global Solutions Partners

Opportunity to work in a fast-growing SaaS and IT consulting environment

Exposure to cutting-edge technologies (cloud, AI, enterprise solutions)

Collaborative and international team culture

Competitive salary and benefits package

Career growth and development opportunities