Marketing Executive

Michael Page International (HK) Ltd; Hong Kong Island; On-site; HKD 246,000 - 268,000; Full time

Benefits offered by this job

Benefits package

Job summary

Michael Page International (HK) Ltd seeks a marketing professional with ~2 years of B2B digital marketing experience. You will support APAC campaigns, content creation, and social media management to build the brand across the region.

The role requires strong English and Chinese copywriting, plus ability to manage campaigns, assets, and events. HK-based, permanent role with tailored benefits.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2+ years in marketing, preferably B2B/engineering/industrial/tech sectors.
• Proven social media and digital content experience in B2B.
• Know-how of social media marketing, content marketing, campaigns, analytics.
• Experience with marketing automation or lead gen tools is a plus.
• Strong content/copywriting in English and Chinese.
• Creative with attention to branding and visuals.
• Excellent PM and org skills; handle multiple priorities.
• Proactive, adaptable, eager to learn in fast-paced environment.
• Fluent in English and Chinese.

Responsibilities

• Develop and run engaging B2B content across digital channels, focus on Line and YouTube.
• Plan and execute integrated campaigns, product launches, lead gen, and promos across APAC.
• Manage and optimize social media content calendars aligned with brand and goals.
• Create and coordinate marketing assets: digital content, visuals, EDMs, campaigns.
• Monitor, analyze, and report campaign performance with actionable insights.
• Conduct market research, competitor analysis, and trend monitoring.
• Coordinate exhibitions, trade shows, and customer events.
• Assist marketing admin and ad hoc projects as required.

Skills

B2B marketing

Content creation

Social media management

Marketing analytics

Copywriting

English & Chinese

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation tools

Job description

This role is ideal for a marketing professional with around 2 years of experience who is passionate about B2B digital marketing, content creation, and social media management. You will support regional marketing campaigns and brand-building initiatives across the APAC region.

Our client is a leading international technology company specializing in advanced engineering and industrial solutions. With a strong presence across Asia Pacific and other global markets, they are known for their commitment to innovation, precision, and continuous investment in cutting-edge technologies that support manufacturing, automation, and engineering industries.

• Develop and execute engaging B2B marketing content across digital channels, with a strong focus on social media platforms, including Line and YouTube.
• Support the planning and execution of integrated marketing campaigns, product launches, lead generation initiatives, and promotional activities across APAC markets.
• Manage and optimize social media content calendars, ensuring alignment with brand positioning and business objectives.
• Create and coordinate marketing assets, including digital content, visuals, presentations, EDMs, and campaign materials.
• Monitor, analyze, and report campaign performance using marketing analytics tools, providing actionable recommendations for optimization.
• Conduct market research, competitor analysis, and industry trend monitoring to identify new opportunities and improve marketing effectiveness.
• Coordinate exhibitions, trade shows, customer events, and other B2B marketing activities.
• Support marketing administration and assist with ad hoc projects as required.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 2 years of experience in marketing, preferably within B2B, engineering, industrial, manufacturing, technology, or technical products sectors.
• Proven experience managing social media platforms and digital content, preferably in a B2B environment.
• Understanding of social media marketing, content marketing, digital campaigns, and marketing analytics.
• Experience with marketing automation or lead generation tools will be an advantage.
• Strong content creation and copywriting skills in English and Chinese.
• A creative mindset with strong attention to detail, branding, and visual presentation.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Proactive, adaptable, and eager to learn in a fast-paced international business environment.
• Fluent in English and Chinese, both written and spoken.
• Competitive salary range: HKD 22,000 - HKD 24,000 per month.
• Permanent employment with stability and career development opportunities.
• Benefits package tailored to the role.