Senior Associate, CRM, Hong Kong

Klook; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Klook is seeking a detail-oriented, data-driven Senior Associate - CRM Campaign Operations to own the Hong Kong market within our North Asia Pod. You will take 100% operational ownership of HK campaigns, managing end-to-end builds, audience targeting, creative deployment, and performance tracking across Email, App Push, and local channels.

You will collaborate with the central Product/Tech teams and local HK Marketing and Business teams to execute high-velocity promotions, bank co-brand

Qualifications

• 2–4 years in CRM, digital marketing, or e-commerce campaign ops for HK market.
• Able to coordinate central and local teams with influence.
• Experience with major marketing automation platforms.
• Strong data-minded with GA/SQL/dashboarding exposure.
• Familiarity with URL tracking and HTML/CSS basics.
• Fluent in English and Cantonese (zh-HK).

Responsibilities

• End-to-End Build & Deployment: Own HK campaign builds across Email, App Push, and local channels.
• Platform Configuration & QA: Manage CRM stack configurations, templates, deep links, and UTM tracking.
• Localization & UX Standards: Ensure HKD formatting, zh-HK copy, and brand guidelines.
• Ingestion & Local Alignment: Process briefs from HK teams with SLA discipline.
• Template & Asset Adaptation: Use modular HTML/CSS templates for high-converting layouts.
• Testing, Performance & Analytics: Run A/B tests; monitor metrics and report to leadership.
• Hygiene & Exclusion Control: Apply fatigue rules and frequency caps to protect data.
• Performance Tracking: Track metrics and maintain logs for central HK leadership.

Skills

CRM

Email marketing

Campaign operations

A/B testing

Analytics

Stakeholder management

Tools

Iterable

Braze

Salesforce Marketing Cloud

Adobe Campaign

MoEngage

Segment

Job description

About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

About The Role

We are seeking a detail-oriented, data-driven Senior Associate - CRM Campaign Operations to own the Hong Kong (HK) Market within our North Asia Pod. In this role, you will take 100% operational ownership of the HK market, managing end-to-end campaign builds, audience targeting, creative deployment, and performance tracking.

You will work closely with the central Product/Tech teams and local HK Marketing and Business teams to execute high-velocity promotional blasts, credit card/bank co-brand promotions, and localized travel campaigns.

What You'll Do

Hong Kong Market Ownership & Campaign Execution

• End-to-End Build & Deployment: Own 100% of ground-level campaign builds for the Hong Kong market, executing daily send rhythms across Email, App Push, and localized communication channels (i.e. WhatsApp).
• Platform Configuration & QA: Serve as the subject matter expert on Klook’s CRM stack—configuring audience logic, template parameters, deep links, and UTM tracking parameters inside our Marketing Automation platforms. Enforce safety checklists to guarantee 100% link accuracy and flawless rendering.
• Localization & UX Standards: Ensure copywriting, promotional terms, HKD currency formatting, and visual components adhere to local Hong Kong consumer preferences (zh-HK) and brand guidelines.

Ingestion & Local Commercial Alignment

• Request Intake Management: Process incoming campaign briefs from local HK Marketing, BD, Bank Partnership, and Vertical teams using standardized intake sheets, enforcing agreed-upon SLA lead times and brief completeness.
• Template & Asset Adaptation: Utilize modular HTML/CSS design templates and centralized creative repositories to build responsive, high-converting layouts tailored for the fast-paced HK consumer market.

Testing, Performance & Analytics

• A/B Testing & Optimization: Conduct regular A/B experiments on copy variants, value hooks (e.g., HKD promo codes, bank co-brand perks, B1G1 deals), layout visuals, and send timing to elevate HK channel benchmarks.
• Hygiene & Exclusion Control: Apply global fatigue rules, user frequency caps, and dynamic journey suppressions to protect database health and prevent user fatigue.
• Performance Tracking: Monitor daily/weekly input metrics (Push Open Rates, Email Open Rates, CTOR, and Revenue per 1k messages) and maintain tracking logs to report performance back to central and local HK leadership.

What You'll Need

• Experience: Minimum 2-4 years of relevant experience in CRM, Digital Marketing, or E-Commerce Campaign Operations, especially with experience within the Hong Kong market.
• Stakeholder Management & Alignment: Proven experience operating a centralised CRM function across multiple markets, with the ability to navigate the competing priorities of central and local teams and build alignment without formal authority.
• Tool Proficiency: Hands-on experience with top-tier Marketing Automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, MoEngage, or Segment).
• Analytical Mindset: Curious about data, customer behaviour, and conversion funnels. Basic knowledge of Google Analytics, SQL, or dashboarding tools (Tableau/Looker) is a strong plus.
• Technical Fundamentals: Familiarity with URL parameter building (UTMs), audience segmentation logic, and basic HTML/CSS for template adjustments.
• Execution & Detail Focus: Exceptional attention to detail with zero tolerance for broken links, incorrect targeting, or formatting errors in live sends.
• Soft Skills: Highly organised team player with strong communication skills to manage timelines and collaborate seamlessly with local HK commercial heads.
• Language Skills: Fluency in written and spoken English and Cantonese / Traditional Chinese (zh-HK) is required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.