B2B SaaS Marketing Associate – Campaigns & Growth

HSO Hong Kong Limited; Hong Kong Island; On-site; HKD 180,000 - 320,000; Full time

Job summary

HSO Hong Kong Limited is seeking a driven Marketing Associate to support our SaaS software and IT consulting business in Hong Kong. You will work with sales, consulting, and global teams to drive brand awareness, demand generation and customer engagement in the local market.

This role focuses on planning and executing marketing campaigns across digital channels, events and partner programs, while maintaining CRM data and marketing automation to track KPIs and ROI.

Qualifications

• 2–5 years of experience in B2B marketing (SaaS/IT)
• Strong digital marketing knowledge and performance metrics
• Experience in demand generation and lead generation
• Experience with CRM/marketing tools
• Ability to work in a global/matrix organization
• Excellent communication in English and Cantonese; Mandarin is a plus

Responsibilities

• Plan and support execution of marketing campaigns across digital, events, and partner channels
• Manage and optimize digital marketing activities (email, social media, SEO/SEM, LP, webinars)
• Coordinate local events, seminars, and industry conferences
• Develop and localize marketing content (presentations, case studies, website copy)
• Work with sales teams to drive lead generation and pipeline development
• Track and report on campaign performance and KPIs
• Maintain CRM and marketing automation tools
• Collaborate with global teams to align brand messaging and strategy
• Track performance with a strong ROI mindset

Tools

CRM/Marketing automation

Job description

HSO Hong Kong Limited is seeking a driven Marketing Associate to support our SaaS software and IT consulting business in Hong Kong. You will work with sales, consulting, and global teams to drive brand awareness, demand generation and customer engagement in the local market.

This role focuses on planning and executing marketing campaigns across digital channels, events and partner programs, while maintaining CRM data and marketing automation to track KPIs and ROI.