(Sr.) Field Marketing Specialist

CloudMile; Hong Kong; Vor Ort; HKD 420.000 - 660.000; Vollzeit

Zusammenfassung

CloudMile is seeking a Sr. Field Marketing Specialist to drive its marketing execution in Hong Kong. You will bridge our corporate strategy with local sales, building brand awareness and generating high-quality leads through events, digital campaigns, and partner collaborations.

You will adapt the HK market strategy, manage end-to-end events, and nurture leads via localized email workflows. A strong local network and Cantonese-English fluency are essential.

Qualifikationen

• 3+ years of Field Marketing, B2B Marketing, or Event Management experience.
• Deep understanding of the Hong Kong business ecosystem and networks.
• Native Cantonese and professional English proficiency (Mandarin a plus).
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proficiency with CRM and marketing emailing tools (CRM, Mailchimp, Monday.com).

Aufgaben

• Develop a local HK marketing strategy aligned with the global roadmap.
• Lead end-to-end execution of physical and virtual events including roundtables and trade shows.
• Create localized content for LinkedIn Ads, Google Search, and eDM campaigns to generate inbound leads.
• Nurture leads with localized email workflows to move prospects through the funnel.
• Manage relationships with local media and PR agencies to boost brand presence.
• Coordinate between Sales, SMEs, and HQ marketing to align goals.
• Collaborate with technology partners to run joint campaigns using MDF where applicable.
• Produce local success stories and case studies featuring HK clients.

Kenntnisse

Strategic planning

Events management

Digital marketing

Lead nurturing

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Business, Communications

Tools

CRM

Mailchimp

Monday.com

Jobbeschreibung

The Role

We are looking for a high-energy, results-oriented Sr. Field Marketing Specialist to lead our marketing efforts in Hong Kong. You will be the bridge between our core marketing strategy and local sales execution. Your mission is to build brand awareness, generate high-quality leads, and accelerate the sales pipeline through targeted local campaigns, strategic events, and partner collaborations.

Key Responsibilities

• Strategy & Local Execution: Adapt the marketing roadmap into a high-performing local strategy that accounts for Hong Kong’s unique business culture and competitive landscape.
• Demand Generation & Events: Lead the end-to-end execution of physical and virtual events—from executive roundtables and seminars to large-scale industry trade shows.
• Digital Marketing & Lead Nurturing: Create content for local digital channels, including LinkedIn Ads, Google Search, and eDM campaigns to drive high-quality inbound leads; design and execute localized email marketing workflows to nurture leads through the sales funnel.
• Media & Brand Presence: Manage relationships with local media outlets and PR/media agencies to drive brand awareness and secure high-quality coverage; oversee local brand campaigns and advertising placements to ensure CloudMile is the "top of mind" partner for Cybersecurity and AI in HK.
• Cross-Functional Coordination: Act as the primary bridge between Sales, Technical Subject Matter Experts (SMEs), and the HQ marketing team ; translate technical expertise from engineers into marketable stories and ensure marketing campaign goals are aligned with sales objectives.
• Partner Marketing: Collaborate with our technology partners to execute joint campaigns and utilize MDF (Market Development Funds) for local initiatives.
• Local Content Creation & Strategy: Produce local success stories and case studies featuring Hong Kong clients to build brand credibility.
• Social Media Engagement: Own the Hong Kong "voice" on social platforms (LinkedIn/Facebook), creating content/campaigns that resonate with local market for demand generation.

Who You Are

• The Strategist: You understand the B2B tech buying cycle and know how to move a prospect from "curious" to "closed-won."
• The Executor: You aren't afraid to get your hands dirty—from managing event logistics to writing email copy.
• The Connector: You build strong relationships with sales teams, partners, and vendors effortlessly.
• The Tech Enthusiast: You have a genuine interest in Cloud Computing, AI, and Data Analytics.

Requirements

• Experience: 3+ years of experience in Field Marketing, B2B Marketing, or Event Management, preferably within the SaaS, Cloud, or IT services sector.
• Local Expertise: Deep understanding of the Hong Kong business ecosystem and professional networks.
• Language Skills: Native-level fluency in Cantonese and professional proficiency in English . Mandarin is a significant plus.
• Tech Stack: Proficiency with CRM and Marketing Emailing tools (Monday.com, Mailchimp, or similar).
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Why Join CloudMile?

• Work at the forefront of the AI and Cloud revolution.
• A collaborative, fast-paced, and international work environment.
• Opportunity to lead and shape the marketing identity of a growing powerhouse in the HK market.