Growth Marketing Lead for AI & Web3 Scale & Launch

Animocabrands; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Animoca Brands Corporation Limited is seeking a results-driven operator to own the launch funnel and drive growth across consumer channels. You will run experiments, optimize acquisition, and improve onboarding using data-driven insights while collaborating with product and marketing teams.

This role focuses on scalable growth across multiple regional markets. You will manage paid and organic channels, implement attribution, and establish a repeatable testing framework to prove wins and drive

Qualifications

• Data-driven operator with a proven growth marketing track record.
• 5–6 years of growth marketing experience in consumer products.
• Experience entering and scaling in new markets, B2C in high growth.
• Proficiency in paid media, CAC management, lifecycle marketing.
• Clear communicator, able to surface needs and bottlenecks.
• Familiarity with lifecycle tools, event design, and analytics.

Responsibilities

• Own the launch funnel and drive acquisition across key markets.
• Optimize full-funnel from first touch to launch, reducing drop-off.
• Read signals post-launch and feed insights to targeting and onboarding.
• Use user insights to identify friction points and messaging hooks.
• Run a steady cadence of tests across pages, onboarding flows, and CTAs.
• Own CAC discipline and develop community and referral channels.

Skills

Growth marketing

Data-driven

CAC discipline

Lifecycle marketing

Performance channels

Channel strategy

Data analytics

Cross-cultural communication

English proficiency

Web3 literacy

Tools

CRM tools

Analytics platforms

UTM tagging

Paid media platforms

Job description

Animoca Brands Corporation Limited is seeking a results-driven operator to own the launch funnel and drive growth across consumer channels. You will run experiments, optimize acquisition, and improve onboarding using data-driven insights while collaborating with product and marketing teams.

This role focuses on scalable growth across multiple regional markets. You will manage paid and organic channels, implement attribution, and establish a repeatable testing framework to prove wins and drive