Senior Campaign Manager - AI-Driven Growth (Web3)

Animoca Brands; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

A Vibrant and Diverse Workplace

Incentives in the Web3 Space

Direct Impact and Flat Structure

Comfortable and Creative Atmosphere

Opportunities Across the Ecosystem

Comprehensive Benefits Package

Job summary

Animoca Brands in Hong Kong seeks an experienced consumer marketing professional to lead end-to-end multi-channel campaigns. You will partner with product marketing on launches, contribute creative concepts, and drive activations with partners.

English fluency and 5–6 years in high-growth consumer marketing are essential. The role offers a vibrant, cross-cultural environment with strong collaboration across teams.

Qualifications

• Proven marketer with track record of end-to-end multi-channel campaigns.
• Disciplined operator and strong project management skills under pressure.
• Cost-conscious mindset with focus on efficiency and impact.

Responsibilities

• Campaign strategy and planning to drive awareness and product launches.
• Collaborate with product marketing on positioning and launches.
• Generate campaign ideas and brief content teams including thought leadership and stories.
• Drive partner activations and manage multi-channel campaigns (email, content, events, social, paid media, KOLs).
• Execute and optimize campaigns with A/B testing and data-driven iterations.
• Report on reach, engagement, signups, and CAC with actionable insights.

Skills

Proven marketer

Project management

Cost-conscious

Strong communicator

Partner marketing

Data-driven

AI enthusiast

Local market experience

English fluency

Market knowledge (SEA/Europe)

Job description

Animoca Brands in Hong Kong seeks an experienced consumer marketing professional to lead end-to-end multi-channel campaigns. You will partner with product marketing on launches, contribute creative concepts, and drive activations with partners.

English fluency and 5–6 years in high-growth consumer marketing are essential. The role offers a vibrant, cross-cultural environment with strong collaboration across teams.