Growth Marketer

Animoca Brands; Hong Kong; On-site; HKD 450,000 - 600,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

Transportation allowances

Flat hierarchical structure

Job summary

Animoca Brands in Hong Kong is seeking an experienced Growth Marketing professional to own the end-to-end activation funnel for Mind products. You will drive acquisition across key markets and refine full-funnel strategies with data-driven iteration.

You will partner with Campaign Managers, Product and GTM teams to optimize CAC and scale viral reach while maintaining user-centric experimentation. This role emphasizes rapid learning and measurable impact.

Qualifications

• 5–6 years’ growth marketing experience in consumer products.
• Strong track record scaling new markets.
• Proficient in paid media and lifecycle marketing.
• Excellent written and verbal communication.

Responsibilities

• Own the consumer funnel from discovery to activation.
• Optimize CAC across paid and organic channels.
• Partner with Product, GTM and data teams on roadmap iterations.
• Design and run rigorous experiments with measurable wins.

Skills

Growth marketing

Paid media

Lifecycle marketing

Analytics

Tools

CRM tools

Event/UTM design

Product analytics

Analytics platforms

Job description

What you will be doing:

• Own the launch funnel
  • Drive acquisition: take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel.
  • Full-funnel optimisation: work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage.
  • Read the signal: watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits.
  • User insights: use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy.
• Constant experimentation
  • Test cadence: run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics.
  • Documented wins: establish a repeatable testing framework that delivers clearly documented wins and optimization baselines.
• Paid media and acquisition
  • CAC discipline: own paid channel decisions and execute media buying against strict CAC targets. Manage paid spend efficiently toward acquisition rather than long-term lifetime value.
  • Organic levers: look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth.
• Data and attribution
  • Data integrity: work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics.
  • Funnel instrumentation: stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend.

How this fits with the team:

• Reporting line: An individual contributor role reporting to the Marketing Director. The role oversees the consumer funnel that gets visitors to launch their first Mind, and the experiments that move that number.
• Campaign Manager: Partner closely with the Campaign Manager, who executes the multi-channel campaigns that feed your funnel. They own the campaigns driving the traffic; you own what happens after the click and manage the paid media buying.
• Product & GTM Teams: Work alongside product marketing on positioning and collaborate with the product team on roadmap iterations and feedback loops. You directly optimize the journey and influence product positioning.
• Cross-Functional Collaboration: Work across marketing and the wider team to bring the best growth tactics to every initiative while keeping user-centric thinking at the core.

Who we are looking for:

• Data-driven operator: You decide based on numbers and have proven experience owning, instrumenting, and testing a consumer funnel.
• Proven growth track record: 5 to 6 years of experience in growth marketing with a proven track record of successfully entering and scaling consumer products in new markets. Strong B2C experience in a high-growth environment is preferred.
• Target regions: Southeast Asia, East Asia (e.g., Hong Kong, Japan, Korea), or Western Europe.
• Performance marketing foundation: Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints. Balance this with a broad understanding of lifecycle marketing and full-funnel experimentation.
• Clear communicator: You can surface resource needs, operational efficiencies, and bottlenecks clearly to stakeholders across the business so key decisions are made early.
• Tool savvy: Fluent in lifecycle and CRM tools, comfortable with event/UTM design, analytics platforms, and product analytics.
• Builder mindset: You sit at the intersection of product, data, and creative execution, thriving in fast-paced, high-ownership environments.
• Passionate and adaptable: Excited about AI products and eager to make this one succeed. You are comfortable with an acquisition surface that is shifting and evolving. Web3 literacy is a plus, not a requirement.
• Language skills: Strong communication skills, with fluency in a relevant regional language (e.g., Southeast Asian language, Japanese, Korean, or a European language) being an advantage.

The goal for month six:

• Have an instrumented launch/activation funnel up and running with a clear, measured baseline.
• Identify the low-CAC channels that work best for Minds and begin scaling them efficiently.
• Establish a repeatable, reliable experiment cadence that consistently delivers documented wins.
• Show measurable, aggressive growth in the active Minds user base with attribution data you can fully defend.

The Perks of Joining Animoca Brands:

A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities. We celebrate diversity and foster a global perspective.

Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects.

Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly.

Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.

Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.

Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.

Personal Information Collection Statement: Personal data provided by the Job Applicant will be used strictly in accordance with the Employer's Personal Data Policies, which will be provided upon request. All classified data will be treated confidentially within Human Resources. Personal data of unsuccessful applicants may be retained for up to 3 months.