Growth Marketer: Full-Funnel, Data-Driven Scaling

Animoca Brands Limited; Hong Kong; On-site; HKD 520,000 - 750,000; Full time

Benefits offered by this job

Diverse workplace

Web3 incentives

Flat structure

Creative atmosphere

Ecosystem opportunities

Comprehensive benefits

Data privacy policy

Job summary

Animoca Brands in Hong Kong is seeking a data-driven Growth Marketing lead to own the consumer funnel from first touch to activation of Minds. You will drive acquisition across markets, optimize full funnel, and collaborate with campaigns, product, and data teams.

You will run a steady cadence of tests on landing pages, messaging, and CTAs, manage paid media with strict CAC targets, and develop organic referral channels while ensuring reliable attribution and instrumentation.

Qualifications

• 5–6 years in growth marketing with B2C experience in high-growth markets.
• Proven track record of entering and scaling consumer products in new markets.
• Strong communication skills; regional language knowledge is a plus.

Responsibilities

• Own the consumer funnel from first touch to activation, partnering with Campaign Manager.
• Drive acquisition across key markets with CAC discipline and efficient paid spend.
• Run a cadence of rigorous tests on landing pages, onboarding, messaging and CTAs.
• Work with data/product to instrument tracking and reliable attribution.

Skills

Growth marketing

Paid media

Lifecycle marketing

A/B testing

Data analysis

Cross-functional collab

Tools

Posthog

CRM tools

Analytics platforms

Job description

Animoca Brands in Hong Kong is seeking a data-driven Growth Marketing lead to own the consumer funnel from first touch to activation of Minds. You will drive acquisition across markets, optimize full funnel, and collaborate with campaigns, product, and data teams.

You will run a steady cadence of tests on landing pages, messaging, and CTAs, manage paid media with strict CAC targets, and develop organic referral channels while ensuring reliable attribution and instrumentation.