Growth Campaign Architect for AI & Web3

Animoca Brands Limited; Hong Kong; Hybrid; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

Transportation allowance

Flat structure

Job summary

Animoca Brands Limited is seeking a senior marketer to lead end-to-end multi-channel campaigns for Minds by Animoca Brands. You will craft strategy, align with product marketing, and oversee content, partnerships, and activation across channels to accelerate user growth.

The role requires strong project management, budget discipline, and a data-driven mindset, with experience in AI-enabled marketing and local market campaigns in Asia or Europe preferred.

Qualifications

• Proven marketer: track record of running end-to-end multi-channel campaigns that drive measurable user growth and launches.
• Disciplined operator with strong process discipline and prioritisation under pressure.
• Cost-conscious: run campaigns with efficiency and impact, and show launch costs.

Responsibilities

• Campaign strategy and planning: build campaigns to drive awareness and land key differentiators for Minds by Animoca Brands.
• Execution and optimization: manage multi-channel campaigns across email, content, events, social, paid media, and partner marketing; perform structured A/B testing.

Skills

Marketing leadership

Multi-channel campaigns

Project management

Budget discipline

Data-literate

AI enthusiasm

Local market experience

Excellent communication

Partner marketing

Fluent English

Job description

Animoca Brands Limited is seeking a senior marketer to lead end-to-end multi-channel campaigns for Minds by Animoca Brands. You will craft strategy, align with product marketing, and oversee content, partnerships, and activation across channels to accelerate user growth.

The role requires strong project management, budget discipline, and a data-driven mindset, with experience in AI-enabled marketing and local market campaigns in Asia or Europe preferred.