Growth Marketer: Full-Funnel, Data-Driven Growth

Animoca Brands; Hong Kong; On-site; HKD 450,000 - 600,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

Transportation allowances

Flat hierarchical structure

Job summary

Animoca Brands in Hong Kong is seeking an experienced Growth Marketing professional to own the end-to-end activation funnel for Mind products. You will drive acquisition across key markets and refine full-funnel strategies with data-driven iteration.

You will partner with Campaign Managers, Product and GTM teams to optimize CAC and scale viral reach while maintaining user-centric experimentation. This role emphasizes rapid learning and measurable impact.

Qualifications

• 5–6 years’ growth marketing experience in consumer products.
• Strong track record scaling new markets.
• Proficient in paid media and lifecycle marketing.
• Excellent written and verbal communication.

Responsibilities

• Own the consumer funnel from discovery to activation.
• Optimize CAC across paid and organic channels.
• Partner with Product, GTM and data teams on roadmap iterations.
• Design and run rigorous experiments with measurable wins.

Skills

Growth marketing

Paid media

Lifecycle marketing

Analytics

Tools

CRM tools

Event/UTM design

Product analytics

Analytics platforms

Job description

Animoca Brands in Hong Kong is seeking an experienced Growth Marketing professional to own the end-to-end activation funnel for Mind products. You will drive acquisition across key markets and refine full-funnel strategies with data-driven iteration.

You will partner with Campaign Managers, Product and GTM teams to optimize CAC and scale viral reach while maintaining user-centric experimentation. This role emphasizes rapid learning and measurable impact.