Growth Marketing Manager - Data-Driven Channel Expansion

Zeal Group; Hong Kong; Sur place; HKD 420 000 - 620 000; Plein temps

Résumé du poste

Zeal Group is seeking a Marketing Manager/Senior Marketing Specialist in Hong Kong to lead data-driven market expansion and brand-building initiatives. You will drive online acquisition, optimize costs, and boost conversions for affiliates and C-end clients, while supporting offline experiential events to strengthen brand equity.

Key responsibilities include data analysis, cross-functional project management, and developing segmentation frameworks, strategic plans, and ROI reports to guide

Qualifications

• 3+ years of experience in data analysis, online marketing, digital traffic acquisition, or integrated project management.

Responsabilités

• Online Channel & Traffic Acquisition Operations (40%).
• Offline Event Support (10%).
• Data Analysis & Project Management (50%).
• Monitor customer behavior, trading activity, and deposit patterns to provide data insights.
• Deliver customer segmentation, annual operational strategies, and event ROI analyses.
• Track and optimize Customer Lifetime Value and retention/growth for VIP clients.

Connaissances

Data analysis

Online marketing

Digital traffic acquisition

Project management

Description du poste

Zeal Group is seeking a Marketing Manager/Senior Marketing Specialist in Hong Kong to lead data-driven market expansion and brand-building initiatives. You will drive online acquisition, optimize costs, and boost conversions for affiliates and C-end clients, while supporting offline experiential events to strengthen brand equity.

Key responsibilities include data analysis, cross-functional project management, and developing segmentation frameworks, strategic plans, and ROI reports to guide