Marketing Campaign Manager

Animocabrands; Hong Kong; On-site; HKD 620,000 - 820,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

Transportation allowances

Incentives in Web3 space

Job summary

Animoca Brands Corporation Limited, a Web3 leader, seeks a seasoned Marketing Lead for Minds by Animoca Brands. You will drive multi-channel campaigns, collaborate with product marketing, and craft content with partnerships and the data team to grow Minds launches globally.

The role emphasizes end-to-end campaign ownership, strong communication, and a data-driven approach in a high-growth environment. English fluency is required, with regional experience a plus.

Qualifications

• 5–6 years in consumer marketing within a high-growth environment.
• End-to-end multi-channel campaigns that drive user growth and launches.
• Disciplined operator with strong project management and prioritisation under pressure.
• Cost-conscious campaigns with measurable impact and defendable CAC.
• Strong written communication and collaboration across internal teams and partners.
• Experience in partner marketing activations and measurement.
• Data-literate: translate data into high-performing campaigns with the data team.
• Genuine interest in AI products and Minds to global success.
• Local market experience in SEA or Europe is a plus.
• English fluent; additional language skills are advantageous.

Responsibilities

• Campaign strategy and planning: build targeted campaigns to drive awareness and launches.
• Product marketing collaboration: align on priorities and launch sequencing.
• Ideation and content: contribute ideas and briefs with content, partnerships, and product.
• Partner activations: drive activations with measurable outcomes and deadlines.
• Execution and optimization: run campaigns across channels; perform A/B tests and iterate.
• Campaign performance: report KPIs including reach, engagement, sign-ups, CAC.
• Analytics and reporting: collaborate on measurement; deliver actionable insights and scale.

Skills

Consumer marketing

Multi-channel campaigns

Project management

Partner marketing

Data analytics

Communication

AI interest

Local market experience

Cost-conscious

Cross-team collaboration

Job description

Overview

Animoca Brands Corporation Limited is a Web3 leader delivering digital property rights and helping to establish the open metaverse. Minds by Animoca Brands is a persistent AI agent platform engaging via Telegram, email, or a Progressive Web App, with a rapidly expanding ecosystem of skills, apps, and tools. This is a high-growth, fast-paced environment where strong operators with project management skills and a focus on outcomes are valued.

Responsibilities

• Campaign strategy and planning: build targeted campaigns to drive awareness, highlight product differentiators, and encourage first-time Mind launches. Tailor campaigns to audience segments with the appropriate messaging and channel mix.
• Product marketing collaboration: align on priorities and launch sequencing; translate positioning into market campaigns.
• Ideation and content: contribute campaign ideas and briefs, including thought leadership, digital content, and customer success stories, working with the content team, partnerships, and product.
• Partner activations: drive partner marketing activations with measurable outcomes, manage deadlines, and coordinate stakeholders for smooth execution.
• Execution and optimization: run multi-channel campaigns across email, content, events, social, paid media, KOLs, and partner marketing; conduct structured A/B testing and iterate based on performance data.
• Campaign performance and efficiency: report impact across the funnel from awareness to launched Minds; own campaign KPIs including reach, engagement, sign-ups, Minds spun up, and customer acquisition cost.
• Analytics and reporting: collaborate with the data team on measurement and attribution; deliver regular performance reports and actionable insights; identify opportunities to scale successful campaigns.

Qualifications

• Experience: 5–6 years in consumer marketing within a high-growth environment.
• Proven marketer with a track record of end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
• Disciplined operator and project manager; strong process discipline and prioritisation under pressure.
• Cost-conscious: demonstrated ability to run campaigns efficiently with measurable impact and track launch costs.
• Strong communicator and collaborator: excellent written communication; ability to own outcomes across internal teams and external partners.
• Partner marketing experience: track record of driving collaborative activations.
• Data-literate: ability to translate data and product insight into high-performing campaigns while working with the data team.
• AI enthusiast: genuine interest in AI products and driving Minds to global success.
• Local market experience: experience building local consumer campaigns in Southeast Asia or Europe is a strong plus.
• Language skills: fluency in English required; fluency in an Asian language or a European language is a strong advantage.
• Additional: capacity to initiate and run orchestrated campaigns and partner activations; drive measurable launches with defendable CAC targets.

Benefits and Perks

• A vibrant and diverse workplace with colleagues from many nationalities.
• Incentives in the Web3 space and opportunities across Animoca Brands ecosystem.
• Direct impact and flat organizational structure for fast decision-making.
• Comfortable and creative work atmosphere.
• Comprehensive benefits package including medical, life, and transportation allowances.

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