Marketing Campaign Manager

Animoca Brands Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

Transportation allowance

Flat structure

Job summary

Animoca Brands Limited is seeking a senior marketer to lead end-to-end multi-channel campaigns for Minds by Animoca Brands. You will craft strategy, align with product marketing, and oversee content, partnerships, and activation across channels to accelerate user growth.

The role requires strong project management, budget discipline, and a data-driven mindset, with experience in AI-enabled marketing and local market campaigns in Asia or Europe preferred.

Qualifications

• Proven marketer: track record of running end-to-end multi-channel campaigns that drive measurable user growth and launches.
• Disciplined operator with strong process discipline and prioritisation under pressure.
• Cost-conscious: run campaigns with efficiency and impact, and show launch costs.

Responsibilities

• Campaign strategy and planning: build campaigns to drive awareness and land key differentiators for Minds by Animoca Brands.
• Execution and optimization: manage multi-channel campaigns across email, content, events, social, paid media, and partner marketing; perform structured A/B testing.

Skills

Marketing leadership

Multi-channel campaigns

Project management

Budget discipline

Data-literate

AI enthusiasm

Local market experience

Excellent communication

Partner marketing

Fluent English

Job description

Overview

Animoca Brands Corporation Limited is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its network effects. The company operates three integrated business pillars: Web3 businesses to advance blockchain adoption (examples include Minds by Animoca Brands projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT); digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research; and investment management with a portfolio of investments in over 540 companies.

About Minds by Animoca Brands

Minds by Animoca Brands is a persistent AI agent it can be engaged with via Telegram, email, or a Progressive Web App, with no hardware, no setup, and no technical knowledge required. It remembers context, selects tools for each task, and can be shared across people, teams, and organizations, drawing on a large ecosystem of skills, apps, and tools. Unlike tools used today, it never resets, so the more it is used, the more it becomes yours.

The platform features a rapidly expanding ecosystem that includes over 3,300 skills, 200+ apps, and 200+ tools. Through a dedicated Investment Programme, the company partners with AI start-ups building on Minds to support the agentic web with scalable infrastructure and network depth.

This is a high-growth, fast-paced environment where the work matters and moves quickly. We want a strong operator with sharp instincts, excellent project management skills, and the maturity to own outcomes.

What you will be doing

• Campaign strategy and planning
  • Build campaigns: develop targeted campaigns that drive awareness, land key product differentiators, and drive users to launch their first Mind. Tailor campaigns to the audience segment with the right messaging and channel mix.
  • Work with product marketing: align on priorities and launch sequencing, bringing the positioning to market through campaigns.
  • Ideas and creative: contribute campaign content ideas and brief the team, including thought leadership, digital content, and customer success stories, collaborating with the content team, partnerships, and product.
  • Partner activations: drive partner marketing activations toward measurable outcomes with deadlines and clear stakeholder communication for smooth execution.
• Execution and optimization
  • Run the campaigns: launch and manage multi-channel campaigns across email, content, events, social, paid media, KOLs, and partner marketing.
  • Test and optimize: conduct structured A/B testing on concepts, messaging, and assets; iterate against performance data and audience insights.
• Campaign performance and efficiency
  • Report impact: track and report campaign impact from awareness to launched Mind.
  • Own the KPIs: manage KPIs including reach, engagement, users signed up, Minds spun up, and customer acquisition cost.
• Analytics and reporting
  • Work with data and report with clarity: partner with the data team on measurement, attribution, and reporting accuracy; provide regular performance reports and actionable insights to stakeholders.
  • Scale what works: identify trends and opportunities to scale successful campaigns.

How this fits with the team

• Reporting line: This role is an individual contributor, reporting to the Marketing Director. You plan and manage campaign spend and work with the wider marketing team to run campaigns smoothly.
• Product marketing: collaborate on positioning, messaging, and launches.
• Cross-functional collaboration: coordinate with social, design, GTM, the various business units and external agencies to produce campaign assets and deliver with the wider team.

Who we are looking for

• Proven marketer: track record of running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.
• Disciplined operator and project manager: strong process discipline and prioritisation under pressure, able to say no and hold the line.
• Cost-conscious: run campaigns with efficiency and impact, and be able to show the cost of launches driven.
• Strong communicator and collaborator: excellent written communication and maturity to own outcomes across internal teams and external partners.
• Partner marketing experience: proven ability to drive collaborative activations.
• Data-literate: translate data and product insight into campaigns that perform, working with the data team rather than owning the stack.
• AI enthusiast: genuinely excited about AI products and motivated to make Minds a global success.
• Local market experience: experience building local consumer campaigns in Southeast Asia or Europe is a plus.
• Language skills: fluency in English required; fluency in an Asian language or a European language is a strong advantage.
• Experience: 5 to 6 years in consumer marketing in a high-growth environment.

The goal for month six

• Initiate and run orchestrated campaigns and partner activations.
• Drive measurable launches against the weekly active user goal with defensible customer acquisition cost.

The Perks of Joining Animoca Brands

A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities. We celebrate diversity and foster a global perspective.

Incentives in the Web3 Space: Be part of the future and align your success with the growth of our innovative projects.

Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring ideas are heard and implemented quickly.

Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire.

Opportunities Across the Ecosystem: Collaborate with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies.

Comprehensive Benefits Package: We care about well-being with medical, life, and transportation allowances.

Personal Data: Personal Information Collection Statement: Personal data provided by the job applicant will be used in accordance with the Employer's Personal Data Policies. A copy is available upon request. Personal data of unsuccessful applicants may be retained for up to 3 months.