Marketing Campaign Manager

Animoca Brands; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

A Vibrant and Diverse Workplace

Incentives in the Web3 Space

Direct Impact and Flat Structure

Comfortable and Creative Atmosphere

Opportunities Across the Ecosystem

Comprehensive Benefits Package

Job summary

Animoca Brands in Hong Kong seeks an experienced consumer marketing professional to lead end-to-end multi-channel campaigns. You will partner with product marketing on launches, contribute creative concepts, and drive activations with partners.

English fluency and 5–6 years in high-growth consumer marketing are essential. The role offers a vibrant, cross-cultural environment with strong collaboration across teams.

Qualifications

• Proven marketer with track record of end-to-end multi-channel campaigns.
• Disciplined operator and strong project management skills under pressure.
• Cost-conscious mindset with focus on efficiency and impact.

Responsibilities

• Campaign strategy and planning to drive awareness and product launches.
• Collaborate with product marketing on positioning and launches.
• Generate campaign ideas and brief content teams including thought leadership and stories.
• Drive partner activations and manage multi-channel campaigns (email, content, events, social, paid media, KOLs).
• Execute and optimize campaigns with A/B testing and data-driven iterations.
• Report on reach, engagement, signups, and CAC with actionable insights.

Skills

Proven marketer

Project management

Cost-conscious

Strong communicator

Partner marketing

Data-driven

AI enthusiast

Local market experience

English fluency

Market knowledge (SEA/Europe)

Job description

What you will be doing:

• Campaign strategy and planning — Build campaigns that drive awareness, land key product differentiators, and move people to launch their first Mind. Refine each campaign for its audience segment with the right messaging and channel mix.

• Work with product marketing — Align on priorities and launch sequencing, taking the positioning into market through campaigns.

• Ideas and creative — Contribute campaign content ideas and brief them in, including thought leadership, digital content, and customer success stories, working with the content team, partnerships and product.

• Partner activations — Drive partner marketing activations into measurable outcomes, balancing deadlines and stakeholder communication for smooth campaign execution.

• Execution and optimization — Run campaigns, launch and manage multi-channel initiatives across email, content, events, social, paid media, KOLs, and partner marketing.

• Test and optimize — Run structured A/B testing on concepts, messaging and assets. Iterate continuously against performance data and audience insight.

• Campaign performance and efficiency — Report impact and own KPIs including reach, engagement, signups, Minds spun up, and customer acquisition cost.

• Analytics and reporting — Work with data to measure, attribute and report performance. Provide regular performance reports and clear, actionable insight to stakeholders. Identify opportunities to scale what works.

How this fits with the team:

• Reporting line — This role is an individual contributor, reporting to the Marketing Director. Manage campaign spend and collaborate with the wider marketing team to run campaigns smoothly.

• Product marketing — Work with product marketing on positioning, messaging and launches.

• Cross-functional collaboration — Coordinate with social, design, GTM, business units and external agencies to produce assets and deliver with the wider team.

Who we are looking for:

• Proven marketer — Track record of running end-to-end multi-channel consumer campaigns that drive measurable user growth and launches.

• Disciplined operator and project manager — Sharp on process and prioritisation under pressure, able to say no and hold the line.

• Cost-conscious — Run campaigns with an eye on efficiency and impact, and be able to show the launch costs you drive.

• Strong communicator and collaborator — Excellent written communication and maturity to own outcomes across internal teams and external partners.

• Partner marketing experience — Track record of driving collaborative activations.

• Data-literate — Able to translate data and product insight into campaigns that perform, working with the data team.

• AI enthusiast — Genuinely excited about AI products and driven to make Minds a global success.

• Local market experience — Experience building local consumer campaigns in Southeast Asia or Europe to drive awareness and product trial is a strong plus.

• Language skills — English fluency required. Additional Asian or European language skills are a strong advantage.

• Experience — 5 to 6 years in consumer marketing in a high-growth environment.

The goal for month six:

• Initiate and run orchestrated campaigns and partner activations.

• Drive measurable launches against the weekly active user goal with defensible customer acquisition cost.

The Perks of Joining Animoca Brands:

• A Vibrant and Diverse Workplace: Immersive, multi-cultural environment with colleagues from many nationalities; diversity is celebrated.

• Incentives in the Web3 Space: Be part of the future and align success with project growth.

• Direct Impact and Flat Structure: Your voice matters; flat structure facilitates quick execution.

• Comfortable and Creative Atmosphere: Relaxed, productive work environment and casual attire.

• Opportunities Across the Ecosystem: Collaborate across subsidiary brands within the Animoca Brands network.

• Comprehensive Benefits Package: Medical, life, and transportation allowances.

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