CRM Growth Lead: Lifecycle & Loyalty Architect

Flexii; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Flexii in Hong Kong is seeking a CRM Manager to own lifecycle marketing and retention strategies, turning registered users into active workers and loyal community members. You will collaborate with Marketing, Product, Data, and Business teams to design journeys across onboarding, activation, engagement, and re-activation, and to optimize KPIs like retention, MAU, churn, and LTV.

The role requires strong data-driven mindset and bilingual skills.

Qualifications

• Bachelor's degree or higher in marketing or related field.
• 4+ years in CRM or lifecycle marketing, preferably in startups or high-growth apps.
• Strong knowledge of user lifecycle management, segmentation, and triggers.
• Hands-on experience with CRM channels like email, push, and in-app messaging.
• Data-driven with metrics: retention, MAU, churn, LTV, and engagement.

Responsibilities

• Own Flexii’s CRM and lifecycle strategy across onboarding, activation, engagement, retention, and loyalty.
• Design automated and manual CRM journeys aligned with user behavior and lifecycle stage.
• Define CRM KPIs, set targets, and monitor performance to drive growth.
• Lead CRM campaigns across email, in-app, push, and other channels.
• Plan and run Worker Loyalty programs to boost repeat participation and long-term engagement.
• Collaborate with Marketing, Product, Data, and Biz teams to align messaging and trackers.
• Create segmentation based on behavior, job history, location, and lifecycle stage.
• Test and optimize messaging, timing, and incentives, with clear measurable outcomes.

Skills

CRM strategy

Lifecycle marketing

Data-driven

A/B testing

English & Cantonese

Education

Bachelor's degree in marketing

Bachelor's degree in related field

Tools

HubSpot

Appsflyer

Marketing automation tools

Job description

Flexii in Hong Kong is seeking a CRM Manager to own lifecycle marketing and retention strategies, turning registered users into active workers and loyal community members. You will collaborate with Marketing, Product, Data, and Business teams to design journeys across onboarding, activation, engagement, and re-activation, and to optimize KPIs like retention, MAU, churn, and LTV.

The role requires strong data-driven mindset and bilingual skills.