CRM Specialist

Flexii; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Flexii in Hong Kong is seeking a CRM Manager to own lifecycle marketing and retention strategies, turning registered users into active workers and loyal community members. You will collaborate with Marketing, Product, Data, and Business teams to design journeys across onboarding, activation, engagement, and re-activation, and to optimize KPIs like retention, MAU, churn, and LTV.

The role requires strong data-driven mindset and bilingual skills.

Qualifications

• Bachelor's degree or higher in marketing or related field.
• 4+ years in CRM or lifecycle marketing, preferably in startups or high-growth apps.
• Strong knowledge of user lifecycle management, segmentation, and triggers.
• Hands-on experience with CRM channels like email, push, and in-app messaging.
• Data-driven with metrics: retention, MAU, churn, LTV, and engagement.

Responsibilities

• Own Flexii’s CRM and lifecycle strategy across onboarding, activation, engagement, retention, and loyalty.
• Design automated and manual CRM journeys aligned with user behavior and lifecycle stage.
• Define CRM KPIs, set targets, and monitor performance to drive growth.
• Lead CRM campaigns across email, in-app, push, and other channels.
• Plan and run Worker Loyalty programs to boost repeat participation and long-term engagement.
• Collaborate with Marketing, Product, Data, and Biz teams to align messaging and trackers.
• Create segmentation based on behavior, job history, location, and lifecycle stage.
• Test and optimize messaging, timing, and incentives, with clear measurable outcomes.

Skills

CRM strategy

Lifecycle marketing

Data-driven

A/B testing

English & Cantonese

Education

Bachelor's degree in marketing

Bachelor's degree in related field

Tools

HubSpot

Appsflyer

Marketing automation tools

Job description

We’re searching for a marketer who can Booost Global Flexii’s growth to the next level.

Company Overview

Founded in 2023, Flexii is rapidly growing across Singapore, Taiwan, and Hong Kong. We are redefining how industries like F&B, retail, and logistics hire and operate - empowering businesses to scale and our community to earn, learn, and grow.

Our mission is to create opportunities for everyone to unlock their potential powered by Flexii’s Fast Pay, Fast Fill, and Fair Community.

We are looking for a CRM Manager to own and scale Flexii’s lifecycle, retention, and engagement strategy. This role sits at the heart of growth - turning registered users into active workers, repeat workers into loyal community members, and strong performers into long-term advocates. You will lead CRM strategy end-to-end while collaborating closely with the Marketing Manager, Product, Data, and Business teams.

Key Missions & Responsibilities

CRM Strategy & Lifecycle Ownership

• Own Flexii’s CRM and lifecycle marketing strategy across the full user journey: onboarding, activation, engagement, retention, re-activation, and loyalty.
• Design and manage automated and manual CRM journeys aligned with user behavior, lifecycle stage, and business priorities.
• Define CRM objectives and KPIs, including retention rate, MAU, churn, re-activation, frequency, and LTV.

Campaign Planning & Execution

• Lead the planning, execution, and optimization of CRM campaigns across email, in-app notifications, push notifications, and other owned channels.
• Plan, manage, and execute Flexii’s Worker Loyalty Program, using CRM as the primary channel to drive repeat job participation, long-term engagement, and lifetime value.
• Work with the Marketing Manager to align CRM messaging with broader brand, acquisition, and paid campaigns.
• Design lifecycle messaging that supports long-term worker loyalty, engagement frequency, and repeat usage across different stages of the Flexii journey.
• Ensure the right message reaches the right user at the right time, with clear CTAs and measurable outcomes.
• Build and refine user segmentation based on behavior, job history, performance, location, preferences, and lifecycle stage.
• Leverage data and insights to personalize content, timing, and frequency to maximize engagement and reduce churn.
• Partner with data and product teams to improve event tracking, CRM triggers, and reporting accuracy.

Retention, Loyalty & Re-activation

• Design and manage retention and loyalty initiatives, including repeat-job incentives, performance recognition, and community engagement programs.
• Develop re-activation strategies for dormant users and low-frequency workers.
• Continuously test and optimize messaging, incentives, and cadence to improve long-term platform usage.

Cross-Functional Collaboration

• Work closely with the Marketing Manager to support integrated campaigns and ensure CRM execution is aligned with acquisition and brand initiatives.
• Partner with Product, UI/UX, and App Development teams to improve in-app journeys, notification logic, and CRM tooling.
• Collaborate with Business Development and Operations teams to support supply-demand balance and priority job fulfillment.

Analytics, Testing & Optimization

• Own CRM performance reporting and insights, translating data into clear actions and improvements.
• Conduct A/B testing on messaging, timing, creatives, and incentives to continuously improve results.
• Maintain strong documentation of learnings, frameworks, and best practices.

Requirements

• Bachelor's degree or higher in marketing or a related field.
• 4+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in app-based, marketplace, or consumer tech in a startup or high-growth environment. App experience preferred.
• Strong understanding of user lifecycle management, segmentation, and behavioral triggers.
• Hands-on experience managing CRM channels such as email, push notifications, and in-app messaging.
• Highly data-driven, with experience tracking and optimizing against metrics like retention, MAU, churn, LTV, and engagement frequency.
• Comfortable working in a fast-paced, 0-1-10 scale-up environment with ownership and ambiguity.
• Strong collaboration and stakeholder management skills.
• Familiarity with CRM tools, CDPs, or marketing automation platforms. E.g. Hubspot, Appsflyers, Email & Notification Tool
• Growth Mindset – Curious, proactive, and constantly testing to improve channel performance and campaign impact.
• Business-level proficiency in English and Cantonese

Join Us

Bring your leadership and passion to deliver a new lifestyle across Asia.

We’re assembling our own Avengers - and we can’t wait to meet you.

Please note: Due to the high volume of applications, we unfortunately can't get back to every one of you and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. At the moment, Flexii is not in a position to sponsor work visas so you have to be eligible to work legally in the country where we are hiring.