APAC CRM & Retention Lead — Data-Driven Journeys

Venchi HK Limited; Hong Kong; On-site; HKD 550,000 - 850,000; Full time

Job summary

Venchi HK Limited in Hong Kong seeks an experienced CRM Lead to drive Asia-wide loyalty and retention strategies. You will design data-driven customer journeys, manage CRM campaigns, and analyze KPIs to optimize engagement and sales across multiple channels.

Collaborate with marketing, retail and EC teams to ensure seamless clienteling, calendar planning, audience segmentation, and accurate monthly reporting. Strong communication and bilingual skills are essential for this role.

Qualifications

• Degree holder in Business/Marketing; at least 8 years CRM experience in retail.
• Experience with BI & visualization tools and strong analytical skills.
• Familiar with Adobe CRM.
• Strong understanding of CRM, database management and segmentation.
• Good communication and presentation skills to all levels of stakeholders.
• English and Chinese (Cantonese/Mandarin) language proficiency.

Responsibilities

• Lead the CRM and retention strategy for territories across Asia (excluding mainland China) and liaise with relevant teams for back-end system updates.
• Design and define data-driven customer journeys, translating data into actionable insights for campaign design and marketing decisions.
• Collaborate with marketing, retail, EC and other stakeholders to build and execute end-to-end clienteling programs across acquisition, onboarding, engagement and retention touchpoints.
• Own the CRM campaign calendar, perform audience segmentation, personalization, and drive optimal sales results.
• Responsible for member KPI reports and data analysis on effectiveness, monitor monthly performance, and ensure data accuracy and compliance.

Skills

CRM

Data analysis

BI tools

Adobe CRM

Stakeholder management

English & Chinese

Education

Bachelor's degree in Business/Marketing

Tools

Power BI

Tableau

Adobe CRM

Job description

Venchi HK Limited in Hong Kong seeks an experienced CRM Lead to drive Asia-wide loyalty and retention strategies. You will design data-driven customer journeys, manage CRM campaigns, and analyze KPIs to optimize engagement and sales across multiple channels.

Collaborate with marketing, retail and EC teams to ensure seamless clienteling, calendar planning, audience segmentation, and accurate monthly reporting. Strong communication and bilingual skills are essential for this role.