Senior CRM & Loyalty Lead, Asia

Venchi; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation

Global brand exposure

Career progression

Job summary

Venchi in Hong Kong seeks an experienced CRM and loyalty leader to drive Asia-wide engagement strategies. You will manage CRM campaigns, customer journeys and KPI analysis to boost retention and sales for the Asia region (excluding Mainland China).

In this role you will partner with Marketing, Retail and EC teams to deliver personalized journeys, optimize data segmentation and ensure data accuracy while upholding brand standards across multiple markets.

Qualifications

• 8+ years in CRM or loyalty marketing, preferably retailer.
• Proficiency with BI tools and data visualization.
• Experience with Adobe CRM.
• Strong segmentation and personalization skills.
• Excellent communication across senior stakeholders.
• Fluent in English and Cantonese/Mandarin.
• APAC market exposure is a plus.

Responsibilities

• Lead Asia-wide CRM and retention strategy (excl. China).
• Define data-driven customer journeys and campaigns.
• Collaborate with marketing, retail, EC for end-to-end clienteling.
• Own CRM campaign calendar and audience segmentation.
• Produce monthly KPI reports and monitor data accuracy.
• Oversee CRM processes and system enhancements.

Skills

CRM strategy

Data analytics

Customer journey design

Audience segmentation

Stakeholder collaboration

English & Chinese communication

Education

Bachelor's degree in Marketing/Business

Tools

Adobe CRM

Tableau/Power BI

SQL basics

Job description

Venchi in Hong Kong seeks an experienced CRM and loyalty leader to drive Asia-wide engagement strategies. You will manage CRM campaigns, customer journeys and KPI analysis to boost retention and sales for the Asia region (excluding Mainland China).

In this role you will partner with Marketing, Retail and EC teams to deliver personalized journeys, optimize data segmentation and ensure data accuracy while upholding brand standards across multiple markets.