Senior Growth Marketing Lead — E-commerce & CRM

Leadingnation; Hong Kong; On-site; HKD 480,000 - 780,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a data-driven marketing professional to lead CRM-enabled customer acquisition and retention strategies. You will design personalized customer journeys and tailored product recommendations to optimize search and conversion.

You will plan and execute marketing campaigns, refine CRM best practices, and drive e-commerce campaigns that align with business KPIs. Strong collaboration with sales, IT and external vendors is essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum 4 years of e-commerce experience in marketing or CRM.
• Practical expertise in integrating AI tools into daily marketing and e-commerce operations.
• Ability to work independently and in teams; strong communication and interpersonal skills.

Responsibilities

• Lead data-driven customer acquisition and retention strategies to drive growth.
• Design and deliver personalized customer journeys, including product recommendations.
• Plan, execute and optimize marketing campaigns and CRM practices.
• Develop and execute e-commerce strategies and campaigns to drive traffic and sales.
• Analyze customer data and market trends to uncover opportunities and improvements.
• Collaborate with sales, IT and vendors to implement marketing automation tools.
• Track KPIs and measure campaign effectiveness to inform strategy.
• Support ad-hoc projects and tasks as required.

Skills

Data-driven marketing

CRM expertise

E-commerce marketing

AI tools integration

Education

Bachelor's degree in Marketing or related

Job description

Leadingnation in Hong Kong is seeking a data-driven marketing professional to lead CRM-enabled customer acquisition and retention strategies. You will design personalized customer journeys and tailored product recommendations to optimize search and conversion.

You will plan and execute marketing campaigns, refine CRM best practices, and drive e-commerce campaigns that align with business KPIs. Strong collaboration with sales, IT and external vendors is essential.