Chief Growth & Ecosystem Officer — Web3 GTM

Leadingnation; Hong Kong; On-site; HKD 300,000 - 600,000; Full time

Job summary

Leadingnation seeks a senior Web3 marketer to own the go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine with accountability for TVL, active addresses, and developer adoption.

Responsibilities include designing GTM strategies across developers, validators, and end-users; owning protocol positioning; evolving marketing to enable decentralized brand evangelists; and

Qualifications

• 3+ years leading marketing for a Layer 1/2, DeFi, or major blockchain ecosystem.
• Experience scaling a developer ecosystem with grants, hackathons, and incentive design.
• Fluency in tokenomics and on-chain analytics; comfortable with CTOs and lead architects.

Responsibilities

• Design and execute GTM strategies aligning incentives to drive TVL and on-chain activity.
• Own protocol positioning and translate technical primitives into high-impact narratives for institutions and retail.
• Evolve marketing toward ecosystem governance with decentralized brand evangelists.
• Define and track marketing ROI using on-chain analytics and wallet behavior data.

Skills

GTM strategy

Developer ecosystem growth

Cross-chain interoperability

Tokenomics

C-suite collaboration

Job description

Leadingnation seeks a senior Web3 marketer to own the go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine with accountability for TVL, active addresses, and developer adoption.

Responsibilities include designing GTM strategies across developers, validators, and end-users; owning protocol positioning; evolving marketing to enable decentralized brand evangelists; and