Senior Growth Marketing Specialist - Remote

CoinMarketCap; Hong Kong; On-site; HKD 500,000 - 650,000; Full time

Job summary

CoinMarketCap is seeking a seasoned Senior Marketing Specialist to shape and execute our marketing strategy across the product ecosystem. You will collaborate with senior leadership and cross-functional teams to set objectives, run campaigns, and drive measurable commercial impact.

This role emphasizes leadership by influence within a remote-first, distributed environment. You will manage multi-brand portfolios, support budget decisions, and leverage your network to scale business and community

Qualifications

• 5–8 years of experience in technology, financial services, or fintech sectors.
• Proven ability to impact growth metrics such as traffic, leads, and revenue.
• Experience using AI to improve work efficiency and outcomes.
• Familiarity with managing multi-brand or multi-audience product portfolios.
• Experience supporting budget planning and data-driven trade-off recommendations.
• Strong project management with attention to detail and prioritization.
• Experience engaging with user or developer communities to drive adoption.
• Comfortable working in a remote-first, distributed team environment.
• Collaborative mindset with effective communication to senior stakeholders.
• Able to leverage professional networks to scale business objectives.

Responsibilities

• Define marketing objectives with senior leadership and translate into actionable plans.
• Contribute to quarterly and annual marketing strategies and ensure timely delivery.
• Coordinate with brand leads and community teams to expand markets.
• Drive a data‑driven culture by tracking performance across channels.
• Collaborate with Brand and PR to maintain a consistent narrative.
• Help manage product portfolios across brands and segments; assist with budgeting.
• Leverage industry networks to support business development and team growth.

Skills

Marketing strategy

Campaign execution

Multi-brand portfolio

Data-driven

AI in marketing

Budget management

Project management

Community engagement

Job description

CoinMarketCap is seeking a seasoned Senior Marketing Specialist to shape and execute our marketing strategy across the product ecosystem. You will collaborate with senior leadership and cross-functional teams to set objectives, run campaigns, and drive measurable commercial impact.

This role emphasizes leadership by influence within a remote-first, distributed environment. You will manage multi-brand portfolios, support budget decisions, and leverage your network to scale business and community