Growth Manager

Nahc; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

Nahc in Hong Kong is seeking a Marketing Associate with a growth mindset who loves experimenting, shipping fast, and learning what moves numbers. Prior crypto/web3 experience isn’t required—curiosity to learn is enough.

You will work directly with the founders to scale the product, remix content for different platforms, design campaigns that drive top-of-funnel growth, and build a content engine with creators to attract and convert new users weekly.

Qualifications

• 3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution.

Responsibilities

• Work directly with founders to scale the product, remix content for different platforms, and convert users across channels.
• Design and execute campaigns that drive top-of-funnel growth.
• Move fast from concept to launch.
• Build a content engine with creators that attracts and converts new users weekly.
• Optimize conversion funnels and landing pages.
• Track performance, run experiments, pull insights from analytics, and present recommendations.

Skills

Growth marketing

Campaign execution

Content strategy

Social platforms

Creator management

Analytics

Startup mindset

Travel for events

Collectibles/ gaming culture

Job description

Overview

Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting, shipping fast, and figuring out what actually moves numbers. You don't need prior crypto or web3 experience, curiosity to learn is enough.

• Working directly with the founders to scale the product, remix content for different platforms, and find creative ways to convert users across channels.
• Design and execute campaigns that drive top-of-funnel growth.
• Move fast from concept to launch
• Build a consistent content engine with creators (in-house or external) that attracts and converts new users weekly.
• Optimize conversion funnels and landing pages.
• Track performance, run experiments, pull insights from analytics, and present actionable recommendations to the team.
• 3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution (preferably at a startup or fast-moving agency).
• Proven track record of launching and scaling campaigns end-to-end — from brainstorm to reporting.
• Deep fluency with social platforms: TikTok, IG Reels, YouTube Shorts, X (Twitter), and emerging channels.
• Experience managing creators, freelancers, or agencies.
• Strong grasp of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis) and eagerness to learn more advanced analytics.
• Self-starter with a startup mindset: you thrive with ambiguity, think outside the box, and don't need hand-holding.
• Open to travel for team events, conferences, and live activations.
• Experience with TCG, collectibles, gaming culture, or hobby communities is a big plus.