Brand & Growth Leader: GTM, Demand & Revenue

Ambition; Hong Kong; Vor Ort; HKD 1.500.000 - 2.100.000; Vollzeit

Zusammenfassung

Ambition is seeking a senior marketing leader to own brand strategy, messaging, and differentiation across channels, driving campaigns that raise awareness, consideration, and preference while ensuring consistency across all touchpoints.

You will lead go-to-market with Product and Sales, shape demand programs, manage budgets and agencies, build dashboards, and develop the marketing team to accelerate pipeline and revenue growth through measurable ROI.

Qualifikationen

• 8+ years in brand marketing or commercial/demand generation roles.
• Leadership of integrated brand and performance marketing strategies.
• Proven revenue growth through campaigns and GTM plans.
• Strong understanding of funnel mechanics and customer journeys.
• Experience managing budgets and agencies.

Aufgaben

• Own and lead brand strategy (positioning, messaging, brand architecture, differentiation).
• Drive brand campaigns that increase awareness, consideration, and preference.
• Ensure brand consistency across channels, materials, and customer touchpoints.
• Oversee creative development, agencies, and content direction (in partnership with Marketing team/leads).
• Lead go-to-market strategy in collaboration with Product and Sales.
• Own or heavily influence commercial planning (launch plans, pricing/packaging inputs, demand forecasts).
• Develop and execute programs that drive leads, conversions, and revenue growth.
• Identify commercial opportunities, customer insights, and market trends; translate them into actionable plans.
• Own overall demand strategy (lead gen, nurture, conversion optimization).
• Manage performance marketing efforts (digital, paid media, events, partnerships, lifecycle marketing).
• Define KPIs and measurement plans; optimize toward pipeline/revenue impact.
• Build, lead, and develop the marketing/commercial team (direct reports and cross-functional partners).
• Manage marketing budget and agency spend; ensure high ROI and effective allocation.
• Establish processes for campaign planning, reporting, and continuous improvement.
• Serve as a key executive stakeholder for cross-functional planning.
• Create dashboards and reporting to track brand and commercial KPIs.
• Run post-campaign and post-launch learnings; refine strategy based on results.
• Ensure all initiatives have clear success metrics and attribution approach.

Kenntnisse

Brand strategy

Leadership

Demand generation

Campaign management

Executive stakeholder management

Budget management

Analytics & dashboards

Jobbeschreibung

Ambition is seeking a senior marketing leader to own brand strategy, messaging, and differentiation across channels, driving campaigns that raise awareness, consideration, and preference while ensuring consistency across all touchpoints.

You will lead go-to-market with Product and Sales, shape demand programs, manage budgets and agencies, build dashboards, and develop the marketing team to accelerate pipeline and revenue growth through measurable ROI.