CMO

Leadingnation; Hong Kong; On-site; HKD 300,000 - 600,000; Full time

Job summary

Leadingnation seeks a senior Web3 marketer to own the go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine with accountability for TVL, active addresses, and developer adoption.

Responsibilities include designing GTM strategies across developers, validators, and end-users; owning protocol positioning; evolving marketing to enable decentralized brand evangelists; and

Qualifications

• 3+ years leading marketing for a Layer 1/2, DeFi, or major blockchain ecosystem.
• Experience scaling a developer ecosystem with grants, hackathons, and incentive design.
• Fluency in tokenomics and on-chain analytics; comfortable with CTOs and lead architects.

Responsibilities

• Design and execute GTM strategies aligning incentives to drive TVL and on-chain activity.
• Own protocol positioning and translate technical primitives into high-impact narratives for institutions and retail.
• Evolve marketing toward ecosystem governance with decentralized brand evangelists.
• Define and track marketing ROI using on-chain analytics and wallet behavior data.

Skills

GTM strategy

Developer ecosystem growth

Cross-chain interoperability

Tokenomics

C-suite collaboration

Job description

This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption.

Responsibilities

• Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity
• Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences
• Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists
• Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness

Requirements

• Experience in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem
• Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design
• Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects
• Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD