Customer Analytics & Data Science Manager (Campaign)

Bank of China (Hong Kong) Limited; Hong Kong; Presencial; HKD 650.000 - 900.000; Jornada completa

Descripción de la vacante

Bank of China (Hong Kong) Limited is seeking a Customer Analytics & Data Science Manager (Campaign) in Hong Kong to work with business users on identifying target segments and selection criteria for new acquisition, cross-selling, up-selling, and usage stimulation.

You will implement propensity and predictive models in marketing campaigns to maximize response, provide pre- and post-campaign analysis for cost efficiency, and produce analytics reports for regular and campaign-specific needs while

Formación

• Degree holder in quantitative or related discipline.
• At least 3 years relevant experience in financial services marketing analytics.
• Proven competence in SAS programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups.
• Strong communication, presentation, and project management skills in English and Chinese.

Responsabilidades

• Work collaboratively with business users identifying target customer segments and selection criteria for new acquisition, cross-selling, up-selling, and usage stimulation.
• Incorporate and implement propensity and predictive models into marketing campaigns to maximize customer response.
• Make well-reasoned comments and recommendations to improve marketing cost efficiency through pre-campaign analysis and post-campaign evaluation.
• Produce analytics reports for both regular and campaign-specific needs.
• Participate in analytical model development to achieve business objectives.
• Identify and coordinate special projects and initiatives.

Conocimientos

SAS Programming

Excel

VBA

PowerPoint

Database design

Requirements gathering

Educación

Degree in quantitative or related

Descripción del empleo

Customer Analytics & Data Science Manager (Campaign)

Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation

Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response

Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation

Produce analytics reports for both regular and campaign specific needs

Take part in analytical model development to achieve business objectives

Identify and coordinate special projects and initiatives

Requirements

Degree holder with major in quantitative, numerical science or related disciplines

At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation

Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups

A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills

Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.