Customer Analytics & Data Science Manager (Campaign)

Bank of China (Malaysia) Berhad; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Bank of China (Malaysia) Berhad seeks a Customer Analytics & Data Science Manager (Campaign) to lead analytics for customer acquisition and cross-sell campaigns. You will design segments, build predictive models, and drive campaign strategy with business users in Personal Banking and Wealth Management.

The role requires hands-on data work, model deployment, and rigorous evaluation to improve cost efficiency and campaign ROI. Excellent English and Chinese communication skills are essential.

Qualifications

• Degree holder in quantitative, numerical science or related disciplines.
• At least 3 years experience in financial services with database marketing, development, report tracking and automation.
• Proven competence in SAS, Excel, VBA, PowerPoint, and database design/management.

Responsibilities

• Identify target customer segments and selection criteria for acquisition, cross-sell, up-sell, and usage stimulation.
• Provide campaign execution supports driving segment/product direction and strategies.
• Incorporate propensity/predictive models into marketing campaigns to maximize response.
• Comment and recommend on marketing cost efficiency via pre- and post-campaign analysis.

Skills

SAS Programming

Excel

VBA

PowerPoint

Database design

Project management

Bilingual communication (English/Puton

Education

Bachelor’s degree in quantitative or related discipline

Tools

Database design

Job description

Customer Analytics & Data Science Manager (Campaign)

Job No.: 500212
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Project Management, FinTech

Responsibilities:

• Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
• Provide campaign execution supports driving for segment/ product direction & strategies
• Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
• Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
• Produce analytics reports for both regular and campaign specific needs
• Take part in analytical model development to achieve business objectives
• Identify and coordinate special projects and initiatives

Requirements:

• Degree holder with major in quantitative, numerical science or related disciplines
• At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
• Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
• A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
• Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA),you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.