B2C Growth & Brand Marketing Manager — AI Learning

MeeOpp; Hong Kong; Presencial; HKD 480.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation

Comprehensive medical coverage

Collaborative leadership exposure

AI-powered product exposure

Descripción de la vacante

MeeOpp in Hong Kong is seeking a dynamic Marketing Manager to lead our B2C growth. You will own the full marketing lifecycle, from strategy to execution, and drive revenue and user acquisition through digital and offline channels.

You will build a cohesive brand voice, test content and messaging, and work closely with senior management to scale initiatives in a fast-paced, collaborative environment. The role offers exposure to AI-powered learning products and cross-functional growth

Formación

• 4+ years of hands-on marketing experience in B2C.
• Proven track record in brand strategy and management.
• Strong digital marketing and content marketing skills.
• Experience with marketing campaigns from concept to launch.
• Excellent project management and analytical abilities.
• Strong written and verbal communication.
• Experience with marketing automation, CRM, and analytics platforms.
• Fluency in English and Cantonese; Mandarin helpful.

Responsabilidades

• Develop and lead end-to-end marketing strategy for our B2C sector.
• Monitor sales data and marketing analytics to identify trends and opportunities.
• Oversee 360-degree marketing across digital and offline channels.
• Refine customer journey and positioning to meet B2C demand.
• Coordinate online and offline content messaging, imagery, and collateral.
• Conduct customer feedback and data-driven analyses to maximise impact.
• Own marketing KPIs, including CAC, LTV, and revenue targets.

Conocimientos

Brand strategy

Brand management

Digital marketing

Campaign management

Analytics

Marketing automation

CRM

Leadership

Project management

Copywriting

Educación

Bachelor's degree in Marketing

Herramientas

CRM platforms

Analytics tools

Marketing automation tools

Descripción del empleo

MeeOpp in Hong Kong is seeking a dynamic Marketing Manager to lead our B2C growth. You will own the full marketing lifecycle, from strategy to execution, and drive revenue and user acquisition through digital and offline channels.

You will build a cohesive brand voice, test content and messaging, and work closely with senior management to scale initiatives in a fast-paced, collaborative environment. The role offers exposure to AI-powered learning products and cross-functional growth