B2C Growth Marketing Manager — AI Education

Meego Technology Limited; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Benefits offered by this job

Competitive compensation

Medical coverage

Flat team environment

Job summary

MeeOpp is a fast-growing AI learning company expanding its B2C footprint. We seek a data-driven Marketing Manager to own the entire marketing lifecycle—from strategy to execution—and optimize channels to maximize revenue and user acquisition.

You will build a cohesive brand voice, test messaging, and manage online and offline campaigns. You will work directly with senior management in a fast-paced, collaborative environment.

Qualifications

• 4+ years of hands-on marketing experience with proven B2C growth impact.
• Strong brand strategy, positioning, and management capabilities.
• Deep understanding of digital channels, content marketing, and offline tactics.
• Capable of end-to-end marketing campaigns from concept to evaluation.
• Excellent project management and data-driven decision making.
• Fluent English and Cantonese; Mandarin a plus.

Responsibilities

• Develop and lead the end-to-end marketing strategy for our B2C sector.
• Monitor sales data and marketing analytics to identify trends and growth opportunities.
• Oversee a 360-degree marketing approach across digital and offline channels.
• Refine strategy by mapping the customer journey and driving demand.
• Oversee messaging, imagery, and collateral across platforms.
• Conduct customer feedback, focus groups, and data analyses to improve satisfaction and marketability.
• Own KPIs like CAC, LTV, and revenue targets.

Skills

Marketing strategy

Brand management

Digital marketing

Content marketing

Analytics

Campaign management

Leadership

CRM systems

Marketing automation

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

MeeOpp is a fast-growing AI learning company expanding its B2C footprint. We seek a data-driven Marketing Manager to own the entire marketing lifecycle—from strategy to execution—and optimize channels to maximize revenue and user acquisition.

You will build a cohesive brand voice, test messaging, and manage online and offline campaigns. You will work directly with senior management in a fast-paced, collaborative environment.