B2B Digital Marketing Manager: Growth & ROI Focus

HR Plus; Hong Kong; Presencial; HKD 300.000 - 540.000; Jornada completa

Descripción de la vacante

HR Plus in Hong Kong seeks a hands-on Digital Marketing Manager to lead B2B campaigns across email, retargeting, display and search. Develop inbound strategies, nurture leads, and measure performance against ROI and KPIs.

Maintain consistent brand messaging and contribute to content for websites, social media, and emails. You will identify trends to optimize spend and drive events like webinars, contests, and other digital projects.

Formación

• 3+ years in accountable, hands-on B2B digital marketing.
• Experience with Google SEM, Google Analytics and email campaigns.
• Proficient in marketing automation and HubSpot.
• Ability to translate customer needs into sharp messaging and campaigns.
• Proven track record of ROI-focused campaign management.

Responsabilidades

• Plan and manage digital marketing programs across channels.
• Develop strategies to generate inbound leads and nurture prospects.
• Measure performance against ROI and KPIs.
• Maintain brand messaging across platforms including social media.
• Oversee content for websites, social media, and email communications.
• Identify trends and optimize spend and performance.
• Coordinate events such as webinars and other prospecting activities.
• Oversee and manage contests, giveaways, and other digital projects.

Conocimientos

Digital marketing

B2B marketing

Google SEM

Google Analytics

Email campaigns

A/B testing

Landing page optimization

Content marketing

ROI measurement

Cross-functional collaboration

Herramientas

HubSpot

Marketing automation

A/B testing tools

Descripción del empleo

HR Plus in Hong Kong seeks a hands-on Digital Marketing Manager to lead B2B campaigns across email, retargeting, display and search. Develop inbound strategies, nurture leads, and measure performance against ROI and KPIs.

Maintain consistent brand messaging and contribute to content for websites, social media, and emails. You will identify trends to optimize spend and drive events like webinars, contests, and other digital projects.