Marketing Manager

MeeOpp; Hong Kong; Vor Ort; HKD 480.000 - 720.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Comprehensive medical coverage

Collaborative leadership exposure

AI-powered product exposure

Zusammenfassung

MeeOpp in Hong Kong is seeking a dynamic Marketing Manager to lead our B2C growth. You will own the full marketing lifecycle, from strategy to execution, and drive revenue and user acquisition through digital and offline channels.

You will build a cohesive brand voice, test content and messaging, and work closely with senior management to scale initiatives in a fast-paced, collaborative environment. The role offers exposure to AI-powered learning products and cross-functional growth

Qualifikationen

• 4+ years of hands-on marketing experience in B2C.
• Proven track record in brand strategy and management.
• Strong digital marketing and content marketing skills.
• Experience with marketing campaigns from concept to launch.
• Excellent project management and analytical abilities.
• Strong written and verbal communication.
• Experience with marketing automation, CRM, and analytics platforms.
• Fluency in English and Cantonese; Mandarin helpful.

Aufgaben

• Develop and lead end-to-end marketing strategy for our B2C sector.
• Monitor sales data and marketing analytics to identify trends and opportunities.
• Oversee 360-degree marketing across digital and offline channels.
• Refine customer journey and positioning to meet B2C demand.
• Coordinate online and offline content messaging, imagery, and collateral.
• Conduct customer feedback and data-driven analyses to maximise impact.
• Own marketing KPIs, including CAC, LTV, and revenue targets.

Kenntnisse

Brand strategy

Brand management

Digital marketing

Campaign management

Analytics

Marketing automation

CRM

Leadership

Project management

Copywriting

Ausbildung

Bachelor's degree in Marketing

Tools

CRM platforms

Analytics tools

Marketing automation tools

Jobbeschreibung

About MeeOpp

MeeOpp is an AI learning company building cutting-edge evidence-based learning systems for schools and businesses. Our goal is to maximize the potential of every human performance through evidence-based learning. We are rapidly expanding to meet demand and would be delighted to meet individuals who share our vision and enthusiasm.

Our passionate team combines expertise in the fields of AI, learning, and technology, and aims to solve the biggest challenges faced in learning in the 21st century.

Read more about us at meeopp.com

About the Role

We are seeking a dynamic, strategic, and data-driven Marketing Manager to lead our B2C growth strategy. This is a critical hire focused on maximizing digital and offline marketing and distribution. You will own the entire marketing lifecycle from high-level strategy to execution ensuring optimization to drive revenue and user acquisition.

In this role, you will build a cohesive brand voice while relentlessly testing content, messaging, and digital channels to unlock new growth. Working directly with senior management, you will have the opportunity to lead initiatives, build expertise, and grow within a collaborative, fast-paced environment.

What you'll be doing

• Develop and lead the end-to-end marketing strategy for our B2C sector.
• Closely monitor sales data and marketing analytics to identify trends, performance gaps, and opportunities for scaling.
• Oversee a 360-degree marketing approach, including digital and offline marketing initiatives.
• Refine our strategy by understanding the customer journey and positioning our offerings to meet B2C demand.
• Oversee all online and offline marketing content messaging, imagery, and collateral across all platforms.
• Conduct customer feedback, focus groups, data driven analyses, etc to maximise satisfaction and marketability.
• Take full accountability for marketing KPIs, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and overall revenue targets

What we're looking for

• 4+ years of hands-on marketing experience, with a proven track record driving user acquisition and revenue growth in B2C
• Demonstrated expertise in brand strategy development, brand positioning, and brand management
• Strong understanding of digital marketing channels, social media, content marketing, and traditional marketing tactics
• Proven ability to develop and manage marketing campaigns from conception to launch and evaluation
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly
• Experience with marketing automation tools, CRM systems, and analytics platforms
• Creative mindset with strong problem-solving abilities and attention to detail
• Leadership experience and the ability to collaborate effectively across departments and with external partners

• Fluency in English and Cantonese is required; Mandarin proficiency is an advantage.

What We Offer

• Competitive compensation package and performance incentives.
• Comprehensive medical and health coverage.

• Collaborative, flat team environment with direct exposure to executive leadership.
• Opportunity to shape a high-impact consumer product powered by cutting-edge AI.

行業 Industry

• 教育 / 培訓 Education / Training

工作種類 Job Category

• 市場營銷 / 公共關係 (品牌 / 產品管理) Marketing / Public Relations (Brand / Product Management)
• 應屆畢業生 (--) Fresh Graduate (--)

工作地點 Location

• 上環 Sheung Wan

學歷要求 Education

• 中學文憑試 DSE