Growth Marketing Lead - Ecommerce & CRM

Hong Kong Technology Venture Career; Hong Kong; On-site; HKD 480,000 - 750,000; Full time

Job summary

Hong Kong Technology Venture Career is seeking a marketing/CRM leader to drive data-driven growth. You will design personalized customer journeys, optimize campaigns, and lead e-commerce initiatives to increase traffic and sales.

Applicants should have 4+ years in e-commerce marketing/CRM and be adept at integrating AI tools into daily operations, while collaborating with sales, IT, and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum 4 years of e-commerce experience in marketing or CRM.
• Practical expertise in integrating AI tools into daily marketing and e-commerce operations.

Responsibilities

• Lead data-driven customer acquisition and retention strategies.
• Design personalized customer journeys with tailored product recommendations and search experiences.
• Plan, execute, and optimize marketing campaigns and CRM best practices.
• Develop and execute e-commerce strategies to drive traffic, conversion, and sales.
• Analyze customer data, consumer behavior, and market trends to identify opportunities.
• Partner with cross-functional teams to implement and optimize marketing automation tools.
• Track and evaluate key performance metrics to measure campaign effectiveness.
• Support ad-hoc projects and tasks as required.

Skills

CRM marketing

Data analysis

Cross-functional collaboration

Independent working

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related

Tools

Marketing automation tools

AI integration tools

Job description

Hong Kong Technology Venture Career is seeking a marketing/CRM leader to drive data-driven growth. You will design personalized customer journeys, optimize campaigns, and lead e-commerce initiatives to increase traffic and sales.

Applicants should have 4+ years in e-commerce marketing/CRM and be adept at integrating AI tools into daily operations, while collaborating with sales, IT, and external partners.