AI-Driven Senior Marketing Manager - Growth & Retention

HTK; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

HTK in Hong Kong seeks a Senior Marketing Manager to lead integrated marketing strategies for broadband services and related offerings. You will drive revenue objectives and improve customer engagement across lifecycle stages.

You will deploy generative AI tools, analyze data to optimize performance, and collaborate with cross-functional teams and external partners to ensure seamless execution from concept through to launch.

Qualifications

• 10+ years of experience in product or service marketing, preferably in telecom or consumer goods.
• Strong analytical and problem-solving skills.
• Ability to integrate generative AI into daily workflows for efficiency.

Responsibilities

• Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
• Plan and execute CRM and lifecycle retention campaigns to improve user engagement and loyalty.
• Collaborate with cross-functional teams and external partners to ensure delivery of marketing initiatives from concept to implementation.
• Deploy AI tools and data-driven approaches to optimize campaigns and operations.
• Monitor market trends and competitor activities and provide actionable recommendations.

Skills

Marketing leadership

Data analysis

AI in marketing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/related field

Job description

HTK in Hong Kong seeks a Senior Marketing Manager to lead integrated marketing strategies for broadband services and related offerings. You will drive revenue objectives and improve customer engagement across lifecycle stages.

You will deploy generative AI tools, analyze data to optimize performance, and collaborate with cross-functional teams and external partners to ensure seamless execution from concept through to launch.