Associate Vice President, Digital Marketing and MarTech (AM Level)

United Asia Finance Limited; Hong Kong; On-site; HKD 558,000 - 892,800; Full time

Benefits offered by this job

Competitive Basic Salary

Double Pay

Performance Bonus

Family-Friendly Leave

Medical Benefits

Life and Accident Insurance Scheme

Job summary

United Asia Finance Limited is looking for an Associate Vice President for Digital Marketing and MarTech in Hong Kong. The role involves formulating and implementing digital marketing campaigns for Personal Loans and Credit Cards. Candidates should have at least 8 years of relevant experience in digital marketing and CRM, alongside a strong acumen for data analytics and marketing automation. The role offers a competitive remuneration package including double pay, performance bonuses, and comprehensive medical benefits.

Qualifications

• Minimum eight years of experience in digital marketing or CRM marketing.
• Proven experience in developing impactful customer acquisition campaigns.
• Hands-on experience in marketing automation.

Responsibilities

• Formulate and implement digital and performance marketing campaigns.
• Drive customer acquisition through various channels.
• Manage effective CRM programs and customer segmentation strategies.

Skills

Digital marketing

CRM marketing

Data analytics

SEO

Marketing automation

Customer acquisition

Strong communication skills

Education

Bachelor’s degree in Business, Marketing, IT, or equivalent

Tools

Google marketing platforms

Meta advertising tools

MarTech platforms

Job description

Associate Vice President, Digital Marketing and MarTech (AM Level)

Add expected salary to your profile for insights

Formulate and implement digital and performance marketing campaigns to drive online applications and lead generation for Personal Loan and Credit Card Business

Plan and execute high-growth campaigns, remarkable customer experience to maximize ROAS, organic-and-paid conversion rates and customer lifetime value

Responsible for customer acquisition channels and growth functions on paid media, SEO, affiliate, KOL marketing

Drive middle and bottom funnel performance to generate quality traffic to acquisition channels.

Build customer communication journeys via App, website, emails and SMS, Push notifications for customer up-sell and cross-sell campaigns.

Define, build, and implement the target MarTech and e-commerce ecosystem roadmap according to consumer behavior and industry best practices

Utilize customer data, insights and Marketing Technologies to develop and manage effective CRM programs, including loyalty programs, personalized marketing campaigns, and customer segmentation strategies.

Responsible for user journey of mobile App and Web to ensure customer acquisition and cross-sell to drive business growth

Job Requirements:

• Bachelor’s degree or above in Business, Marketing, Engineering, IT, Science, Digital Marketing or equivalent
• Minimum eight years or above relevant experience in digital marketing, CRM marketing or digital transformation
• Experience in developing and implementing impactful campaign in customer acquisition and segmentation
• Hands on experience in marketing automation
• Strong acumen for data and analytics
• Well versed in Google, Meta and MarTech platforms
• Creative, Pro-active, open-minded, and result-oriented
• Excellent interpersonal and communications skills with a strong command in both written and spoken English and Chinese

We Offer:

• Remuneration Package
• Competitive Basic Salary
• Double Pay
• Performance Bonus
• Family-Friendly Leave
• Maternity Leave
• Paternity Leave
• Compassionate Leave
• Life and Accident Insurance Scheme
• Medical Benefits

• Staff Learning Subsidies and Development
• Learning Sponsorship
• Personal development and growth opportunities

• Company Activities and Gathering
• Diversified Interest Classes
• Company Outing
• Sponsored Gathering
• Marathon Running

Interested parties please send your CV indicating your current salary, expected salary and availability to Human Resources Department, by clicking the “Quick Apply” button.

(Personal data collected will be treated in the strictest confidence and will be handled by authorized personnel for recruitment-related purposes only. Applicants who do not hear from us within 3 months may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.)

About the position and application

Your application will include the following questions:

1. How many years' experience do you have as an Assistant Vice President?
2. Which of the following statements best describes your right to work in Hong Kong?
3. How many years' experience do you have in digital marketing?
4. What is your expected monthly basic salary?

We strive to maintain our market leadership by continuous uplift of professionalism and creation of new market practices and standards through innovation. We have 48 branches in Hong Kong and coverage in 15 main cities in PRC.

Join us if you are talented with the matched skillset and experience and want more:

Regain work-life balance and regular work pattern

Learn the best market practices and standards

Enrich your career professionalism in an innovative environment

Explore personal interests in company activities, outings and classes

Earn a competitive remuneration package comparable to the market

You may visit

www.uaf.com.hk to know more about United Asia Finance Limited. Do act now and send us your application and CV.