Associate Director of Sales

AsiaPay; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

AsiaPay invites a seasoned Associate Director of Sales & Marketing to lead commercial efforts in Hong Kong. You will drive the full sales cycle from prospecting to closure and shape revenue growth across client segments.

You will build a high-performing team, foster strategic partnerships with banks and merchants, and report to management with clear metrics. This role suits a strategic, data-driven leader in a dynamic fintech environment.

Qualifications

• Degree in Business Administration, Marketing, Finance, or a related discipline; MBA is an advantage.
• Minimum 5–8 years of progressive experience in sales and/or marketing, with at least 3 years in a leadership or managerial role.
• Proven track record in the payments, fintech, banking, or eCommerce industry.
• Strong network and established relationships in the Hong Kong financial services, merchant, or digital commerce ecosystem.
• Demonstrated ability to build and lead high-performing sales and marketing teams.
• Strategic thinker with strong business acumen and commercial instinct.
• Data-driven with the ability to translate market insights into actionable strategies.
• Excellent communication, negotiation, and presentation skills in English and Cantonese; Mandarin is a plus.

Responsibilities

• Lead and drive the full sales cycle - from prospecting and lead generation to negotiation and deal closure.
• Develop and execute sales strategies to grow revenue across new and existing client segments.
• Build and manage a high-performing sales team, providing coaching, mentorship, and direction.
• Identify and develop strategic partnerships with merchants, banks, financial institutions, and key industry players.
• Set and monitor sales targets, KPIs, and performance metrics for the team.
• Analyze market trends and competitor activity to identify new growth opportunities.
• Represent AsiaPay at industry events, conferences, and client engagements.
• Provide regular reporting and business updates to management.
• Support other related duties as assigned.

Skills

Leadership

Team leadership

Strategic thinking

Data-driven

Negotiation

Communication

Languages (English Cantonese)

Education

Degree in Business Administration, Marketing, Finance, or related discipline

MBA is an advantage

Job description

ASSOCIATE DIRECTOR – SALES AND MARKETING

Are you a senior sales and marketing leader ready to drive growth in one of Asia's most dynamic fintech markets? AsiaPay is looking for an ambitious and strategic Associate Director of Sales & Marketing to lead our commercial efforts in Hong Kong.

This is a high-impact leadership role for someone who thrives in a fast-paced environment, has deep expertise in payments or fintech, and is passionate about building business and leading teams to success.

WHAT YOU WILL DO

• Lead and drive the full sales cycle - from prospecting and lead generation to negotiation and deal closure
• Develop and execute sales strategies to grow revenue across new and existing client segments
• Build and manage a high-performing sales team, providing coaching, mentorship, and direction
• Identify and develop strategic partnerships with merchants, banks, financial institutions, and key industry players
• Set and monitor sales targets, KPIs, and performance metrics for the team
• Analyze market trends and competitor activity to identify new growth opportunities
• Represent AsiaPay at industry events, conferences, and client engagements
• Provide regular reporting and business updates to management
• Support other related duties as assigned

WHAT WE ARE LOOKING FOR

• Degree in Business Administration, Marketing, Finance, or a related discipline; MBA is an advantage
• Minimum 5–8 years of progressive experience in sales and/or marketing, with at least 3 years in a leadership or managerial role. Qualified applicants with years of experience below the minimum will be considered for a Sales Manager role.
• Proven track record in the payments, fintech, banking, or eCommerce industry
• Strong network and established relationships in the Hong Kong financial services, merchant, or digital commerce ecosystem
• Demonstrated ability to build and lead high-performing sales and marketing teams
• Strategic thinker with strong business acumen and commercial instinct
• Data-driven with the ability to translate market insights into actionable strategies
• Excellent communication, negotiation, and presentation skills in English and Cantonese; Mandarin is a plus
• Self-driven, results-oriented, and comfortable operating in a dynamic, entrepreneurial environment
• Willingness to travel regionally as required

WHY JOIN ASIAPAY

• Be part of a leading regional payment solutions company with a strong 20+ year track record
• Work in a dynamic, fast-growing fintech environment with regional and global exposure
• Competitive remuneration and benefits package
• Opportunities for regional career growth and development
• Collaborative and entrepreneurial work culture

TO APPLY

Interested candidates are invited to send their CV and cover letter to [e-mail]

PERSONAL DATA DISCLAIMER

Personal data collected through this application will be used for recruitment purposes only. All information provided will be treated with strict confidentiality and will not be disclosed to any third party without your consent. Applicants who are not contacted within 4 weeks of submission may consider their application unsuccessful. Your personal data will be retained for consideration of future opportunities within AsiaPay.