AVP, Digital Marketing & MarTech - Growth Leader

United Asia Finance Limited; Hong Kong; On-site; HKD 558,000 - 892,800; Full time

Benefits offered by this job

Competitive Basic Salary

Double Pay

Performance Bonus

Family-Friendly Leave

Medical Benefits

Life and Accident Insurance Scheme

Job summary

United Asia Finance Limited is looking for an Associate Vice President for Digital Marketing and MarTech in Hong Kong. The role involves formulating and implementing digital marketing campaigns for Personal Loans and Credit Cards. Candidates should have at least 8 years of relevant experience in digital marketing and CRM, alongside a strong acumen for data analytics and marketing automation. The role offers a competitive remuneration package including double pay, performance bonuses, and comprehensive medical benefits.

Qualifications

• Minimum eight years of experience in digital marketing or CRM marketing.
• Proven experience in developing impactful customer acquisition campaigns.
• Hands-on experience in marketing automation.

Responsibilities

• Formulate and implement digital and performance marketing campaigns.
• Drive customer acquisition through various channels.
• Manage effective CRM programs and customer segmentation strategies.

Skills

Digital marketing

CRM marketing

Data analytics

SEO

Marketing automation

Customer acquisition

Strong communication skills

Education

Bachelor’s degree in Business, Marketing, IT, or equivalent

Tools

Google marketing platforms

Meta advertising tools

MarTech platforms

Job description

United Asia Finance Limited is looking for an Associate Vice President for Digital Marketing and MarTech in Hong Kong. The role involves formulating and implementing digital marketing campaigns for Personal Loans and Credit Cards. Candidates should have at least 8 years of relevant experience in digital marketing and CRM, alongside a strong acumen for data analytics and marketing automation. The role offers a competitive remuneration package including double pay, performance bonuses, and comprehensive medical benefits.