APAC Brand Ops Lead - Campaigns, Budget & Growth

Lululemon Athletica Inc.; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive base pay

Team-based bonus program

Paid time off

Employee discounts

Fitness/yoga classes

Parenthood top up program

Personal and professional development

Job summary

lululemon Athletica Inc. in Hong Kong seeks an experienced Brand Operations Manager for APAC to drive execution of campaigns with regional and global partners.

You will manage budgets, timelines, and deliverables while coordinating with Brand, Creative, and Retail teams to maintain operational rigor. The role requires 8–10 years in brand/marketing operations, strong PowerPoint/Excel skills, and an ability to structure processes in a multi-market environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 8-10 years of relevant experience in brand operations, marketing operations, or project management (retail or multi-market experience preferred).
• Proficient in PowerPoint, Excel, and project management tools (e.g. Airtable).
• Strong operator mindset with high attention to detail and process discipline.
• Comfortable bringing structure to ambiguity and building processes from the ground up.
• Confident managing multiple stakeholders across functions, levels, and markets.

Responsibilities

• Partner with regional and market Brand, Creative, and Retail Brand Experience to meet the operational & fiscal requirements of brand campaigns, including managing budget, timelines and deliverables.
• Manage regional budget tracking and forecasting, with a focus on visibility, accuracy, and spend optimization.
• Responsible for working with our regional and global merchandising team on product verification and outfitting for campaigns and weeklies.
• Support in quarterly B&C sample buy process and handling.
• Support in managing overall Brand Marketing Calendar and campaign go-to-market timelines.
• Manage and liaise with external vendors by project, from documentation to payment tracking.
• Establish and maintain core operating rhythms, templates, and tools to drive consistency across APAC.
• Work with cross-functional teams to ensure smooth communication flow and partnerships across all campaigns and projects.

Skills

Stakeholder management

Attention to detail

Process discipline

Ambiguity handling

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

PowerPoint

Excel

Airtable

Job description

lululemon Athletica Inc. in Hong Kong seeks an experienced Brand Operations Manager for APAC to drive execution of campaigns with regional and global partners.

You will manage budgets, timelines, and deliverables while coordinating with Brand, Creative, and Retail teams to maintain operational rigor. The role requires 8–10 years in brand/marketing operations, strong PowerPoint/Excel skills, and an ability to structure processes in a multi-market environment.