Brand Operations Manager (APAC)

Lululemon athletica inc.; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive base pay

Team-based bonus program

Paid time off

Employee discounts

Fitness/yoga classes

Parenthood top up program

Personal and professional development

Job summary

lululemon Athletica Inc. in Hong Kong seeks an experienced Brand Operations Manager for APAC to drive execution of campaigns with regional and global partners.

You will manage budgets, timelines, and deliverables while coordinating with Brand, Creative, and Retail teams to maintain operational rigor. The role requires 8–10 years in brand/marketing operations, strong PowerPoint/Excel skills, and an ability to structure processes in a multi-market environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 8-10 years of relevant experience in brand operations, marketing operations, or project management (retail or multi-market experience preferred).
• Proficient in PowerPoint, Excel, and project management tools (e.g. Airtable).
• Strong operator mindset with high attention to detail and process discipline.
• Comfortable bringing structure to ambiguity and building processes from the ground up.
• Confident managing multiple stakeholders across functions, levels, and markets.

Responsibilities

• Partner with regional and market Brand, Creative, and Retail Brand Experience to meet the operational & fiscal requirements of brand campaigns, including managing budget, timelines and deliverables.
• Manage regional budget tracking and forecasting, with a focus on visibility, accuracy, and spend optimization.
• Responsible for working with our regional and global merchandising team on product verification and outfitting for campaigns and weeklies.
• Support in quarterly B&C sample buy process and handling.
• Support in managing overall Brand Marketing Calendar and campaign go-to-market timelines.
• Manage and liaise with external vendors by project, from documentation to payment tracking.
• Establish and maintain core operating rhythms, templates, and tools to drive consistency across APAC.
• Work with cross-functional teams to ensure smooth communication flow and partnerships across all campaigns and projects.

Skills

Stakeholder management

Attention to detail

Process discipline

Ambiguity handling

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

PowerPoint

Excel

Airtable

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The APAC Brand Operations team translates brand strategy into execution across campaigns, channels, and markets. Operating as a regional center of excellence, we drive consistency, efficiency, and investment discipline across APAC. Reporting to the Senior Manager, Brand Operations, the Brand Operations Manager partners with Brand, Creative, and cross-functional teams to enable strong operational rigor, clear processes, and disciplined budget management.

core responsibilities

• Partner with regional and market Brand, Creative, and Retail Brand Experience to meet the operational & fiscal requirements of brand campaigns, including managing budget, timelines and deliverables
• Manage regional budget tracking and forecasting, with a focus on visibility, accuracy, and spend optimization
• Responsible for working with our regional and global merchandising team on product verification and outfitting for campaigns and weeklies
• Support in quarterly B&C sample buy process and handling
• Support in managing overall Brand Marketing Calendar and campaign go-to-market timelines
• Manage and liaise with external vendors by project, from documentation to payment tracking
• Establish and maintain core operating rhythms, templates, and tools to drive consistency across APAC
• Work with cross-functional teams to ensure smooth communication flow and partnerships across all campaigns and projects

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 8-10 years of relevant experience in brand operations, marketing operations, or project management (retail or multi-market experience preferred)
• Proficient in PowerPoint, Excel, and project management tools (e.g. Airtable)
• Strong operator mindset with high attention to detail and process discipline
• Comfortable bringing structure to ambiguity and building processes from the ground up
• Confident managing multiple stakeholders across functions, levels, and markets

must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

work arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

additional notes

Authorization to work in Hong Kong SAR is required for this role.

beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs. Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

learn more about what it's like working for lululemon in our Asia-Pacific markets:

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.