APAC Brand Media Lead – Strategy & Growth

Lululemon; Hong Kong; On-site; HKD 900,000 - 1,350,000; Full time

Benefits offered by this job

Team-based bonus

Paid time off

Employee discounts

Fitness/yoga classes

Parenthood top up

Professional development

Job summary

lululemon is seeking a Senior Brand Media Manager to lead media strategy across Asia Pacific, driving innovation and accountability for regional growth. You will define audience frameworks, manage key media partners, and collaborate with Brand, Creative, and Digital teams to optimize the guest journey.

The role requires 10+ years in media management, strong analytical skills, and a strategic mindset. In-person collaboration is expected with offices in Hong Kong, offering a comprehensive rewards

Qualifications

• 10+ years experience in media management.
• Strong knowledge of full funnel media across traditional and digital channels.
• Strong understanding of media landscape across Asia Pacific region.
• Experience managing media agencies from client perspective.
• Strategic mindset with planning frameworks for markets.
• Ability to challenge processes to drive creative media outputs.
• Strong measurement and analytics mindset to optimize campaigns.

Responsibilities

• Develop annual brand media investment principles and planning frameworks.
• Define brand media audience framework for targeting.
• Lead regional relationships with media partners and drive innovation.
• Support Global/APAC marketing measurement initiatives and track brand media performance.
• Develop full-funnel media strategies aligned with regional objectives.
• Collaborate with regional stakeholders to embed media in campaigns.
• Partner with market teams for high-impact, locally relevant activations.

Skills

Media management

Full funnel media

APAC media landscape

Agency management

Strategic planning

Measurement & analytics

Job description

lululemon is seeking a Senior Brand Media Manager to lead media strategy across Asia Pacific, driving innovation and accountability for regional growth. You will define audience frameworks, manage key media partners, and collaborate with Brand, Creative, and Digital teams to optimize the guest journey.

The role requires 10+ years in media management, strong analytical skills, and a strategic mindset. In-person collaboration is expected with offices in Hong Kong, offering a comprehensive rewards