UA Team Lead

Flo; Greater London; Hybrid; GBP 92,000 - 108,000; Full time

Job summary

A tech-forward company in Greater London seeks a User Acquisition Lead to drive growth through digital marketing strategies. The successful candidate will have extensive experience in digital marketing, managing high-value budgets, and analyzing mobile acquisition metrics. Key responsibilities include optimizing performance across platforms and leading a team for innovative growth initiatives. Competitive salary and numerous employee benefits, including flexible work options and equity grants, are offered.

Benefits

Flexible working environment

Company equity grants

Paid holiday and sick leave

Workations

Six months paid maternity leave

Unlimited premium subscriptions

Qualifications

• 5+ years in digital marketing/user acquisition.
• 3+ years managing a performance marketing team.
• Experience with mobile marketing landscape and analytics.

Responsibilities

• Manage and optimize user acquisition across platforms.
• Lead a significant user acquisition budget.
• Develop and execute growth initiatives.

Skills

Digital marketing/user acquisition

Managing a performance marketing team

Mobile user acquisition analytics

Familiarity with analytics software

Strong analytical skills

Google Play and AppStore analytics

Understanding of privacy regulations

Managing large marketing budgets

Communication skills

Tools

Looker

Tableau

Excel

Job description

The Job

One of the key pillars to our growth is User Acquisition, and few UA teams can boast the history of success we’ve had since our founding. Every day, they run, control and optimize a wealth of high quality creative media to deliver our message and continue the successful growth in the user base we’ve enjoyed Year on Year since 2015. Your Experience Must have :

• 5+ years in digital marketing / user acquisition;
• 3+ years in managing a performance marketing team;
• Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
• Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel;
• Strong analytical skills with the focus on data analysis and recommendations;
• Expertise in Google Play and AppStore connect reports & analytics;
• Understanding privacy landscape : GDPR, CCPA, DMA etc;
• Experience successfully managing big marketing budgets across various digital and media channels;
• Excellent communication skills, including the ability to promote and negotiate new ideas.

Nice to have :

• Experience in the Health & Fitness domain.

What you'll be doing You'll be responsible for :

• Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms : iOS, Android, Web;
• Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
• Develop new growth initiatives by following best practices and strategies in user acquisition;
• Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
• Oversee all reporting and analytics related to user acquisition and marketing;
• Optimize and report performance across multiple ad networks;
• Manage relationships with other teams : ASO, onboarding, creative studio, product teams, privacy & compliance;
• Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
• Develop and manage the User Acquisition team.

#LI-YY1 #LI-Hybrid Salary Range - London - gross per year£92,000—£108,000 GBPSalary Range - Vilnius - gross per month€5.700—€5.900 EUR

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to :

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo’s Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health / pension / social schemes)