TikTok Shop Manager

Holland & Barrett; Nuneaton; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading wellness retail brand is seeking a TikTok Shop Manager to lead digital growth and enhance customer engagement. This role combines creativity and commercial thinking, focusing on managing TikTok Shop strategies that drive sales and optimize product listings. Ideal candidates will have experience in e-commerce and a proactive approach to digital innovation. The position offers a competitive salary, annual bonuses, and a range of health benefits while serving an evolving customer base in Nuneaton, Warwickshire.

Benefits

Annual discretionary bonus

Health cash plan

Life assurance

Private virtual GP access

Free at-home blood test kit

Holiday purchase option

Pension contribution

Access to Wellhub with gyms and wellness apps

25% colleague discount

£50 annual product allowance

Qualifications

• Proven experience in managing TikTok Shops.
• Strong analytical skills to optimize performance.
• Ability to communicate effectively with cross-functional teams.

Responsibilities

• Create and execute a TikTok Shop strategy.
• Manage inventory to prevent stockouts.
• Collaborate with internal and external partners.
• Ensure a seamless customer experience.

Skills

Experience managing and growing a TikTok Shop

Commercial mindset for driving results

Confidence using analytics

Familiarity with e-commerce platforms

Strong collaboration and communication skills

Curiosity about trends in wellness and lifestyle

Proactive and creative approach

Tools

Shopify

Amazon

Job description

Responsibilities

• Build and execute a TikTok Shop strategy that drives traffic, converts views, and boosts sales.
• Manage inventory to avoid stockouts and excess, ensuring smooth operations.
• Create pricing strategies and promotions that encourage impulse buying.
• Use data to tweak, test, and optimize product listings and campaign performance.
• Collaborate with internal teams (Marketing, Finance, Supply Chain) and external partners to maintain alignment.
• Ensure a seamless customer experience and compliance.

Qualifications

• Experience managing and growing a TikTok Shop.
• Commercial mindset with passion for driving results through digital innovation.
• Confidence using analytics to inform decisions and optimize performance.
• Familiarity with e-commerce platforms such as Shopify, Amazon, or similar.
• Strong collaboration and communication skills across cross‑functional teams.
• Curiosity about trends and interest in wellness, beauty, or lifestyle brands.
• Proactive, creative approach with drive to test, learn, and execute.

About the Role

This is more than a social role, it's a chance to lead digital growth in a brand that's evolving fast and shaping the future of wellness retail. At Holland & Barrett, we're transforming how customers discover and shop wellness. Our TikTok Shop is a key part of that evolution, a space where brand storytelling meets real‑time commerce. As TikTok Shop Manager, you'll play a pivotal role in one of the fastest‑growing areas of our business. You'll combine creativity with commercial thinking to turn engagement into sales and ideas into measurable impact. If you want to make a tangible impact in a role that blends creativity, strategy, and commercial ownership, this is an opportunity to do exactly that.

Compensation & Benefits

• Salary that reflects impact
• Annual discretionary bonus
• Health cash plan
• Life assurance
• Private virtual GP access
• Free at‑home blood test kit
• Holiday purchase option
• Pension contribution
• Access to 'Wellhub' with gyms, studios, and wellbeing apps
• 25% colleague discount with free next day delivery
• Exclusive discounts from a wide range of partners
• £/50 annual product allowance to spend in store

Location: Nuneaton, Warwickshire. Employment type: Full‑time. Posted by: Holland & Barrett International Limited on Friday, 28 November 2025.