Supporter Liaison Officer

Manchester United; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A premier football club in Manchester is seeking a Supporter Liaison Officer to enhance fan experiences and ensure effective communication. This key role involves attending matches, interacting with supporters, and facilitating their feedback to the club. The ideal candidate will possess outstanding communication skills and a strong understanding of football culture. They will also manage the club’s communication with over 350 official supporters’ clubs and support matchday operations. This position offers various benefits and opportunities for growth.

Benefits

Annual incentive scheme

Wellness support resources

Exclusive discounts through United Rewards

Gym facilities

Enhanced career development opportunities

Qualifications

• Flexible availability for evenings, weekends, and travel related to matchdays.
• Empathy, discretion, and sensitivity in handling complex or personal issues.
• Confident in mediating and facilitating between diverse stakeholder groups.

Responsibilities

• Serve as primary contact for all supporters, providing day‑to‑day support.
• Attend all men’s home and selected away games to assist fans.
• Facilitate ongoing dialogue with fans via meetings and surveys.

Skills

Outstanding interpersonal and communication skills

Strong understanding of football culture

Self-motivated with strong organisational skills

Job description

Purpose

The Supporter Liaison Officer (SLO) acts as a key link between Manchester United and its fanbase, ensuring two‑way communication, fan engagement, and support. A Premier League and UEFA‑mandated role, the SLO is the first point of contact for all supporters, advocating for fan needs and promoting inclusive experiences across Old Trafford and Leigh Sports Village. Working within the Fan Engagement team, the SLO drives delivery of the club’s fan engagement strategy, supports official supporters’ clubs, and enhances matchday experiences. This high‑profile role requires strong communication, relationship‑building, and problem‑solving skills.

Key Responsibilities

• Serve as primary contact for all supporters, providing visible, trusted, day‑to‑day support.
• Attend all men’s home and selected away games and majority of women’s home matches to assist fans and coordinate with internal teams.
• Facilitate ongoing dialogue with fans via meetings, surveys, forums, and matchday interactions.
• Present fan feedback to leadership, ensuring supporter views inform club decisions.
• Build and maintain strong ties with official supporters’ clubs, fan groups, and national networks.
• Be an active representative in the cross Premier League network of SLOs and collaborate with other club and league SLOs to share best practices.
• Create and share fan communications including newsletters, updates, and matchday info.
• Manage and grow the global network of 350+ official supporters’ clubs, including queries, milestones, and expansion.
• Maintain and update the supporters’ club platform (The Tunnel) with key information and announcements.
• Provide fan‑focused input on operations such as ticketing, travel, safety, and matchday experience.
• Participate in match planning and security meetings with external partners including Greater Manchester Police.
• Represent the club at European away fixtures, supporting fans and gathering experience feedback.

Skills & Experience

Essential Requirements

• Outstanding interpersonal and communication skills.
• Flexible availability for evenings, weekends, and travel related to matchdays.
• Strong understanding of football culture and supporter dynamics.
• Empathy, discretion, and sensitivity in handling complex or personal issues.
• Confident in mediating and facilitating between diverse stakeholder groups.
• Self‑motivated with strong organisational skills and the ability to manage multiple priorities.
• Understanding of Manchester United’s supporter base and fan networks.
• Experience of running events

Desirable Attributes

• Experience in supporter liaison, fan engagement, or customer service.
• Knowledge of disability inclusion, especially in sport or live events.
• Understanding of stadium safety and event management
• Background in working with supporter or disabled communities.
• Multilingual proficiency.
• Familiarity with the UEFA SLO Handbook or related fan engagement frameworks.

What We Offer

• Annual incentive scheme
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through AvivaDigicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team‑building activities
• Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

Our Commitment to You

At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

If this sounds like the perfect role for you, please submit your application by Monday 5th January 2026