Student Marketeer

Red Bull; Birmingham; On-site; GBP 60,000 - 80,000; Part time

Job summary

A leading energy drink company is looking for Student Marketeers to promote its brand at universities in Birmingham. This role involves engaging students, executing innovative marketing strategies, and building relationships with local sales managers. Ideal candidates should be university students who can creatively promote the brand and increase awareness through direct interactions and social media. Flexibility and a dynamic environment are key aspects of this role.

Qualifications

• Must be a university student located in Birmingham.

Responsibilities

• Represent the brand positively through interactions.
• Invite trials and increase brand awareness among students.
• Develop and implement a creative campus marketing plan.
• Create and maintain relationships with local influencers.
• Engage with community through social media.
• Work at events to enhance brand experience.
• Build relationships with sales managers at local outlets.
• Collaborate with sales for distribution.
• Ensure brand visibility in key locations.
• Deliver excellent execution in all tasks.

Education

Studying at University

Job description

Overview

Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.

Responsibilities

• BE A BRAND & PRODUCT AMBASSADOR Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time, competently answering any questions from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your social media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• BE A SALES EXPERT Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.
• EXECUTIONAL EXCELLENCE Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the Red Bull media business by providing local insights, trends and overall opportunities.

Qualifications / Knowledge

• Studying at University within the city specified