Strategic Marketing Data Lead | AI-Powered Insights

Workiva Inc.; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Job summary

Workiva is seeking a Lead Marketing Analyst, Program Insights to serve as a strategic analytics partner for global Go-To-Market teams. You will quantify health, efficiency, and risk of GTM programs across Financial Reporting, GRC, Sustainability, and verticals, translating data into actionable insights and forward-looking optimization.

You will drive measurement strategy, partner with GTM stakeholders, and deliver decision-ready dashboards, enabling executives and regional teams to act with

Qualifications

• 6+ years in data insights or analytics with a marketing focus.
• Experience supporting B2B SaaS GTM teams.
• Undergraduate degree or equivalent experience.
• Proficient in delivering actionable insights and executive-level performance narratives.

Responsibilities

• Serve as the primary analytics partner for assigned global GTM programs, owning end-to-end visibility into health, performance, efficiency, and risk.
• Use advanced analytics and AI-assisted techniques to surface insights and risks early.
• Diagnose drivers of over- or under-performance and recommend prioritized actions.
• Evaluate spend versus outcomes to assess efficiency and ROI for scaling or reducing investment.
• Translate performance into clear narratives for stakeholders and leadership.

Skills

Analytical thinking

Stakeholder management

Marketing data analysis

Data storytelling

Education

Bachelor's degree or equivalent

Tools

SQL

AI tools

Job description

Workiva is seeking a Lead Marketing Analyst, Program Insights to serve as a strategic analytics partner for global Go-To-Market teams. You will quantify health, efficiency, and risk of GTM programs across Financial Reporting, GRC, Sustainability, and verticals, translating data into actionable insights and forward-looking optimization.

You will drive measurement strategy, partner with GTM stakeholders, and deliver decision-ready dashboards, enabling executives and regional teams to act with