Marketing Analytics Lead: Data-Driven Growth & Insights

Optimizely; City of Westminster; Híbrido; GBP 80.000 - 110.000; Jornada completa

Descripción de la vacante

Optimizely is seeking an experienced Marketing Analytics Lead to join our Data Services function. You will lead domain analysis, provide insights, design solutions, and work cross-functionally to drive data-informed change across marketing.

This role partners with Sales, Customer Success and Product to optimize decisions and KPIs. The ideal candidate has 5+ years in analytics, 3+ years in Marketing Ops/RevOps at a SaaS company, and strong skills in SQL, Python/R, and marketing platforms like

Formación

• 5+ years of professional experience.
• 3+ years Marketing Ops/RevOps at a SaaS company.
• Familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics.
• Proficiency in SQL and at least one statistical programming language (Python, R).
• Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.).

Responsabilidades

• Data-Driven Action Requirements: Leverage large-scale marketing performance data using advanced analytics and data science techniques to identify actionable insights.
• Drive digital, web, demand and pipeline analytics.
• Build and refine predictive and diagnostic models to support forecasting, targeting, and optimization strategies.
• Partner with Sales, Customer Success and Product teams to implement data-informed actions and measure impact.
• Ensure data integrity, relevance, and timeliness by collaborating with data engineering and analytics teams to define and evolve measurement frameworks and KPIs.
• Storytelling Requirements: Develop clear narratives that explain the 'why' behind marketing performance trends.
• Translate technical findings into business-relevant insights for executives and stakeholders.
• Use dashboards and visualizations to enhance understanding and engagement.
• Frame insights in the context of strategic goals with clear recommendations.
• Stakeholder/Leadership Engagement: Partner with the SVP of Demand Generation and global leaders to align metrics and improve KPIs.
• Process Optimization: Spearhead quarterly initiatives to enhance efficiency, scalability, and performance.
• Cross-Functional Collaboration: Act as a strategic partner to Marketing, Sales, Product, Finance and IT teams.

Conocimientos

SQL

Python/R

Marketing analytics

Data storytelling

Cross-functional collaboration

Herramientas

6sense

Outreach

Salesloft

Gong

Google Analytics

Salesforce

Marketo

Descripción del empleo

Optimizely is seeking an experienced Marketing Analytics Lead to join our Data Services function. You will lead domain analysis, provide insights, design solutions, and work cross-functionally to drive data-informed change across marketing.

This role partners with Sales, Customer Success and Product to optimize decisions and KPIs. The ideal candidate has 5+ years in analytics, 3+ years in Marketing Ops/RevOps at a SaaS company, and strong skills in SQL, Python/R, and marketing platforms like