Global Analytics Lead - Media Insights & Growth

WPP; Greater London; On-site; GBP 70,000 - 105,000; Full time

Job summary

WPP Media seeks an Analytics Manager for Global Clients to drive data-driven marketing insights across global campaigns. You will lead analytics initiatives, collaborate with client teams and internal partners, and shape measurement strategies that enhance campaign effectiveness.

You will work with a leading advertiser, JLR, to harness data and improve performance, leveraging SQL, Python/R, and advanced analytics techniques within a Cloud-enabled environment.

Qualifications

• Degree in a quantitative field with strong numeric skills.
• Experience in analytics, measurement, data science, or related field.
• Knowledge of applying measurement to media campaigns (MMM, MTA, Brand studies).
• Excellent problem solving and critical thinking skills.
• Strong communication to convey complex concepts to diverse audiences.

Responsibilities

• Strategic Analytics Application: define measurement plans aligned to marketing objectives and manage global rollout.
• Marketing & Business Effectiveness: produce clear campaign reviews and actionable insights to improve effectiveness.
• Measurement frameworks & Experimentation: design experiments to optimise brand and conversion lift.
• Client Stakeholder Engagement: build trusted relationships with client marketing and data leads.
• Internal Stakeholder Engagement: coordinate with data engineering and automation teams.
• Commercial Contribution: support scoping and delivery of high-value analytics projects; assist in new business pitches.
• Thought Leadership: translate data concepts to stakeholders and contribute to data strategy.

Skills

Numerate

Statistics

Data science

Analytics

SQL

Python/R

Education

Quantitative degree

Tools

SQL

Jira/Trello

Job description

WPP Media seeks an Analytics Manager for Global Clients to drive data-driven marketing insights across global campaigns. You will lead analytics initiatives, collaborate with client teams and internal partners, and shape measurement strategies that enhance campaign effectiveness.

You will work with a leading advertiser, JLR, to harness data and improve performance, leveraging SQL, Python/R, and advanced analytics techniques within a Cloud-enabled environment.