Marketing Data Analyst: Insight & Impact Lead

Wiley; England; On-site; GBP 31,000 - 44,000; Full time

Job summary

Wiley is seeking a Data Analyst to join our Marketing Data, Analytics, and Reporting team. You will transform campaign and business data into actionable insights to guide marketing investments across our publishing portfolio.

You’ll write and maintain SQL in BigQuery, build Power BI dashboards, investigate root causes, and present findings to stakeholders. The role offers autonomy, with documented reasoning and opportunities to influence decision-making.

Qualifications

• 2+ years of experience as a Data Analyst writing complex SQL against large datasets.
• Naturally investigative mindset with ability to trace discrepancies across multiple sources.
• Strong communication skills to translate findings for non-technical stakeholders.
• Proficiency with Power BI or a similar visualization tool.
• Experience with BigQuery or another cloud data warehouse is desirable.
• Familiarity with Python is a plus.

Responsibilities

• Write and maintain SQL in BigQuery, reconciling data from campaign and CRM sources.
• Build and maintain Power BI dashboards with clear sources, methodology, and limitations.
• Investigate root causes of data discrepancies and tracing through joins and ingestion gaps.
• Present findings and recommendations to stakeholders, defending analysis under questioning.
• Operate with autonomy, document reasoning, and escalate blockers when necessary.

Skills

SQL

Power BI

BigQuery

Python

Data analysis

Stakeholder communication

Tools

BigQuery

Job description

Wiley is seeking a Data Analyst to join our Marketing Data, Analytics, and Reporting team. You will transform campaign and business data into actionable insights to guide marketing investments across our publishing portfolio.

You’ll write and maintain SQL in BigQuery, build Power BI dashboards, investigate root causes, and present findings to stakeholders. The role offers autonomy, with documented reasoning and opportunities to influence decision-making.